Patrick Mahomes has already conquered the NFL stage with the Kansas City Chiefs, but the superstar quarterback is proving just as ambitious in the business world. His latest move signals a strategic expansion into women’s professional basketball, as his beverage venture, Throne SPORT COFFEE, officially signs Breanna Stewart as its first female athlete partner.
The announcement reverberated across social media when New York Liberty star Stewart shared the news directly with fans.
“Hyped to join @patrickmahomes and the @sportcoffee team!” Breanna Stewart posted on her Instagram, “Better coffee, no matter your game. #GetGoingKeepGoing”.
Both Mahomes and Fedele, founder of Throne SPORT COFFEE, quickly amplified the message by reposting her announcement to their Instagram Stories, formally welcoming the WNBA icon to the growing roster of athlete-investors and ambassadors.
Stewart, currently starring for the Liberty, brings elite credentials to the table.
A three-time league champion and two-time WNBA Finals MVP, she remains one of the most dominant forces in women’s basketball.
Her presence immediately expands the brand’s reach, particularly within the rapidly expanding women’s sports marketplace.
What is Throne SPORT COFFEE?
For Throne SPORT COFFEE, the partnership aligns with its athlete-focused identity. The ready-to-drink cold brew product is marketed as a natural energy source tailored to high-performance lifestyles.
Mahomes, who serves as the primary investor and No. 2 stakeholder behind Fedele, has been vocal about his belief in the company’s mission.
“I am proud to be part of Throne SPORT COFFEE.” Mahomes, as per the brand’s official website.
“We have been working on creating the perfect product for those who are always on-the-go, who are looking for a natural energy source with added benefits and I couldn’t be more excited about being in on the ground floor of building this brand.”
The quarterback’s involvement goes beyond a typical endorsement deal. He and Fedele first connected during the 2023 offseason, months before the brand officially launched in May 2024.
Their partnership reflects a calculated, long-term investment strategy rather than a short-term marketing play and it could extend way beyond his NFL career if it turns out to be successful.
Prior to launching Throne SPORT COFFEE, Fedele worked alongside Kobe Bryant on the sports drink brand BodyArmor, navigating the complexities of a fiercely competitive beverage market.
In March 2025, Throne SPORT COFFEE announced a collaboration with fitness trainer and Peloton instructor Alex Toussaint.
More recently, respected NBA and WNBA trainer Chris Brickley joined as a stakeholder. The accumulation of high-profile partners underscores that the venture is structured as a serious performance brand, not merely a celebrity-backed product.
Mahomes’ curious association with coffee
Interestingly, Mahomes was not always a coffee enthusiast. During his 2017 rookie season with the Chiefs, coffee evolved from preference to necessity, according to reports at the time.
Mahomes has often described entrepreneurship as a competitive outlet parallel to sports.
“I’ve always been interested in business just from watching when my dad played sports and then watching other athletes like LeBron or Michael Jordan, Alex Rodriguez, these guys, is that as much as you have success in sports, business it’s kind of the same feel,” Mahomes said. “It’s competition.”
By signing Stewart, Mahomes is not only diversifying his investment portfolio but also strategically aligning his brand with the momentum of women’s sports, which can only be a good thing for his extra-curricular activities outside of football.
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