Jake Paul, the YouTube star turned professional boxer, has been making waves in and out of the ring as he prepares for his next big fight. On June 28, 2025, Paul (11-1, 7 KOs) will face Julio Cesar Chavez Jr., the son of Mexican boxing legend Julio Cesar Chavez, at the Honda Center in Anaheim, California. This will be Paul’s second fight against a former world champion, after winning a boring fight against 58-year-old Mike Tyson last November. Chavez Jr, a former middleweight titleholder, brings a seasoned record of 54-6-1 (34 KOs) to the ring, making this a significant step up for the 28-year-old Paul, who has transitioned from social media fame to a polarizing figure in the boxing world. As he prepares for the showdown, Paul continues to keep his name in the headlines with bold moves outside of the sport with his brands and sponsors.
A Jaw-Dropping Ad for W Deodorant
Jake Paul recently took marketing to new heights with a stunning AI-generated ad for his W deodorant brand, which was launched last year. In the viral video, Paul stands in front of the Statue of Liberty as a helicopter – created entirely with artificial intelligence – drops a giant stick of W deodorant on the iconic monument. Paul and his crew burst into cheers, shouting, “I can’t believe we did that!” Of course, the stunt is purely digital; the U.S. government would never allow such an act in real life, even under a Donald Trump administration.
Available at Walmart for under $10, W offers affordable body washes, sprays, and deodorants, and this creative ad showcases Paul’s knack for blending technology with marketing to grab attention. The video has gone viral, proving once again that Paul knows how to stay in the spotlight.
Gearing Up for Chavez Jr. in Anaheim
Paul’s upcoming fight with Chavez Jr. is generating significant buzz, especially among Mexican boxing fans who revere the Chavez family legacy, and Paul’s massive social media following only adds to the hype. To his credit, Paul has steadily increased the caliber of his opponents since stepping into the ring in 2018. He started with fellow YouTubers like Deji and Ali Eson Gib before taking on bigger names like Tyron Woodley, Mike Perry, and an aging Mike Tyson (50-7, 2NCs, 44 KOs).
Now, with Chavez Jr., Paul continues to test himself against more experienced fighters, though critics argue that he still picks opponents who are past their prime or lack a true boxing background. The fight will air live on DAZN PPV, and as co-promoter with Most Valuable Promotions, Paul is poised to rake in a hefty purse, capitalizing on his global fan base and the passionate Mexican boxing community.
Read the full article here
