Ashooting in Zapopan, Jalisco, left at least three people dead – including a 16-year-old girl – and four seriously injured on December 29, 2025, according to the Jalisco state government and local media reports.
Local media reports indicate that around 10 armed individuals ambushed a local merchant – identified in some sources as Alberto “El Prieto” Prieto Valencia – while he was traveling in an orange Lamborghini Urus. The attackers reportedly used high-caliber weapons, and the victim’s bodyguards were unable to return fire effectively. Videos circulating on social media capture more than 10 minutes of sustained gunfire, showing the luxury SUV riddled with bullets and more than 200 shell casings recovered at the scene.
Local Media Provides More Details
The victims reportedly include the merchant, his 16-year-old daughter – who died in hospital – and one bodyguard. The injured are said to be four bodyguards. Authorities have not officially confirmed all details.
The Shootout Occurred Just Kilometers from the World Cup Venue
The incident occurred just a few kilometers from Estadio Akron, in Guadalajara/Zapopan, a stadium scheduled to host four matches during the FIFA World Cup 2026. The proximity to a World Cup venue could prompt heightened security measures to ensure fan safety ahead of the tournament.
Authorities deployed a major security operation involving state police, the National Guard, and the military. As of now, no arrests have been reported. Officials believe the attack was targeted and may be linked to organized crime activity in the region.
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