Ben Affleck is gearing up for another Super Bowl ad, and this time he is loading the roster with names that could headline a red-carpet event. His new Dunkin’ project, titled “Good Will Dunkin’,” has been filmed under tight security in Los Angeles.
According to production chatter, staff even covered their phone cameras to keep details from slipping out. The setup has created a wave of curiosity, especially among fans who remember how previous Affleck led campaigns went viral.
The lineup alone feels like an entertainment reunion designed to break the internet. Jennifer Aniston and Matt LeBlanc were both spotted on set, sparking instant nostalgia for Friends fans. Ted Danson stepped back into his classic Cheers role as Sam Malone, and sitcom favorites Jason Alexander and Alfonso Ribeiro joined the mix. Sources described the atmosphere as part comedy, part throwback, and completely unpredictable.
A new wave of Super Bowl celebrity power
Adding sports royalty into the blend, Tom Brady is returning to the Dunkin’ universe. The seven time Super Bowl champion previously shared the screen with Affleck in the 2023 “DunKings” spot, which was covered extensively by outlets like ESPN for its lighthearted portrayal of Brady’s post NFL persona. His involvement once again pushes the project into must watch territory.
This commercial follows a streak of major Dunkin’ campaigns built around Affleck’s own image and humor. In 2024, he appeared with Matt Damon and Jennifer Lopez in a spot that drew wide attention from outlets like People and Variety, especially as it coincided with shifts in Affleck’s personal life. Back in 2023, his boy band parody with Damon and Brady became one of the most shared ads of the season.
What makes all of this even more fitting is Affleck’s long running, very public love of Dunkin’. The New York Times once highlighted the actor’s off duty photos with iced coffees as part of a cultural moment, something that cemented his connection to the brand long before he directed any commercials.
With a Super Bowl audience waiting and a cast full of household names, “Good Will Dunkin‘” is already generating buzz, even without official confirmation from representatives. If anticipation is any indicator, this ad is set to be one of the most watched and most talked about moments of the game.
Read the full article here
