While Lionel Messi was making history in world soccer, Antonela Roccuzzo was quietly building an empire at her own pace. With a low profile, strategic decisions and a very defined aesthetic identity, the Argentine managed to position herself as a solid businesswoman who today bills millions, with collaborations with some of the most powerful brands in the world.
Antonela Roccuzzo, much more than “Messi’s wife”
Her name has inevitably been linked to that of Messi, however, Antonela Roccuzzo has taken advantage of her visibility to develop her own career in the business world. Without controversial interviews or unnecessary exposure, she transformed her image into a global brand associated with lifestyle, fashion and wellness. Her strategy was always clear: consistency, low profile and long-term projects
What does Antonela Roccuzzo do?
‘Anto‘ has several projects and collaborations with powerful brands, mainly in the fashion industry. Her figure is one of the most recognized in the world of lifestyle, with almost forty million followers on Instagram, the Argentine is a digital creator with enormous reach. In addition, her sources of income are diverse:
Enfans: the project that supports their economic independence
The heart of Antonela Roccuzzo‘s empire is Enfans, the children’s clothing brand she founded in 2014 with her sister Paula, her cousin Andrea Lo Menzo and her mother, Patricia Blanco. Enfans is her most personal project. Antonela is actively involved in the curation of each collection, opting for simple garments, neutral colors and premium quality materials. The aesthetic reflects the style she chooses for her own children: Thiago, Mateo and Ciro.
With its headquarters in Rosario, Enfans has expanded and now has a presence in more than 30 multi-brand stores. The brand dresses “mini influencers” and exports a sober style that connects with families who prioritize design and functionality.
Fashion, fitness and international luxury
Already settled in Miami, her profile as a wellness influencer was consolidated with her partnership with Alo Yoga, a multi-million dollar business collaboration that goes far beyond simple social media content.
Exclusive collaborations and global presence
In recent years, Antonela Roccuzzo has expanded her portfolio with high-impact collaborations. The “Stanley 1913 x Anto” collection stands out, where she fused the Argentine tradition of mate with the American lifestyle. She also launched a capsule with CASETiFY, combining design and philanthropy.
Her time in Paris opened the doors to high-end cosmetics, becoming an ambassador for Guerlain and Lancôme, and later for Tiffany & Co., consolidating her status as a top celebrity. She also often collaborates with Adidas, the brand that sponsors Messi. Antonela has also graced the covers of magazines such as the Vogue Latin America edition last year, diversifying her income and interests, and confirming why she is much more than Messi’s wife.
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