Tennis legend Serena Williams is taking her talents into the business of professional basketball.
The 23-time Grand Slam champion has officially joined the ownership group of the Toronto Tempo, the first-ever WNBA franchise in Canada, the team announced Monday.
Serena Williams’ WNBA power play
The Tempo, set to begin play in the 2026 WNBA season, will be primarily owned by Larry Tanenbaum through his Kilmer Sports Ventures company.
While details regarding the extent of Williams’ investment remain unclear, her presence as an owner marks another high-profile athlete entering the world of sports team ownership.
“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,”Williams said in a statement.
“This moment is not just about basketball; it is about showcasing the true value and potential of female athletes. I have always said that women’s sports are an incredible investment opportunity.”
Williams, regarded as one of the greatest athletes of all time, retired from professional tennis in 2022 after a decorated career that included 73 WTA singles titles and four Olympic gold medals.
Her move into WNBA ownership aligns with a growing trend of elite athletes investing in women’s basketball, following figures like Tom Brady (Las Vegas Aces), Dwyane Wade (Chicago Sky), and Magic Johnson (Los Angeles Sparks).
The addition of Williams to the ownership group adds both star power and strategic influence to the Tempo.
As part of her role, she will help shape the team’s brand, playing an active role in jersey designs and future merchandise collaborations.
“Serena is a champion,” said Tempo president Teresa Resch.
“She’s the greatest athlete of all time, and her impact on this team and this country is going to be incredible.”
Williams’ investment is still subject to league approval, but her presence in the WNBA ownership circle is expected to bolster the sport’s visibility and growth, particularly in Canada.
“Serena Williams is an icon, a role model, and a force for change in the world,” Tanenbaumsaid.
“She exemplifies the very best of what the Tempo stand for-we couldn’t be more honored to have Serena in our court.”
With the Tempo and a new Portland franchise set to join the league in 2026, the WNBA will expand to 15 teams, further capitalizing on the growing momentum surrounding women’s sports.
The Toronto Tempo will play their home games at Coca-Cola Coliseum, marking a significant milestone in the country’s professional basketball landscape.
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