Taylor Swift has once again found a way to blend fashion with music, unveiling a new take on her now-iconic cardigan merch just weeks before her next album drops.
The pop star introduced a glittering orange cardigan to her online store on Wednesday, a limited-edition release that ties directly to the color scheme of her forthcoming record, The Life of a Showgirl, arriving October 3.
The sweater, easily the boldest in Swift‘s cardigan series so far, is threaded with shimmering Lurex fibers and adorned with star embellishments and glittery buttons.
Each piece is finished with her signature initial stitched on the front in matching orange thread. Buyers will also receive a copy of the upcoming album on CD, with orders shipping in equally flashy orange gift boxes.
Fans didn’t take long to react. “Oh my gosh, no, she didn’t! This is the best news I’ve gotten all month,” one admirer wrote on social media.
Another gushed, “My new Orange crush, woo hoo.” Given Swift‘s track record with merchandise sellouts, many expect this drop to vanish quickly before its scheduled Friday morning cutoff at 11:59 ET.
A tradition of cardigans with every era
Swift first made the cardigan part of her brand during the release of Folklore in 2020, even wearing the original cream-colored knit in the video for her single “Cardigan.”
The cozy merch item quickly became a collector’s staple, with the singer even mailing sweaters to celebrity friends and collaborators as part of her album rollout.
Since then, each new project has brought its own cardigan edition, evolving into a ritual that blends fan culture, nostalgia, and Swift‘s sharp sense for merchandising.
Past versions include the sky blue sweater embroidered with seagulls for 1989 (Taylor’s Version), a gray knit tied to The Tortured Poets Department, and a navy cardigan launched during the Midnights era.
Each has become both a fashion statement and a treasured fan item, cementing the cardigan as a quirky but enduring symbol of Swift‘s artistry.
The timing of this release is no accident. Swift‘s next album has been billed as one of her most ambitious yet, with The Life of a Showgirl carrying a theatrical and glitter-filled theme that extends beyond the music itself.
The cardigan’s orange sparkle mirrors the imagery and promotional material already teased, positioning the sweater as both merch and a visual preview of what’s to come.
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