Super Bowl LX will see the New England Patriots and Seattle Seahawks face off at Levi’s Stadium. The clash is not only shaping up to be historic on the field, but at the betting window as well.
According to the American Gaming Association, approximately $1.76 billion is expected to be wagered on the game through U.S. sportsbooks, representing a nearly 27 percent year-over-year increase and setting a new all-time record.
The projected total includes only bets placed with legal U.S. sportsbooks, which currently operate in 39 states and the District of Columbia.
Related:
- Super Bowl 2026: Date, time, location, and everything to know
- Where to watch the Super Bowl 2026? TV channel and streaming
- Super Bowl Halftime Show 2026: Everything about Bad Bunny’s performance
- How much do tickets for the Super Bowl cost in 2026?
- Super Bowl Winners List: All teams that have won the Vince Lombardi
The estimate was compiled using publicly reported data from state gaming regulators and closely aligns with other industry forecasts.
Earlier this week, the Sports Betting Alliance, in partnership with Legal Sports Report, projected $1.71 billion in Super Bowl wagering.
The Sports Betting Alliance represents several of the largest online sportsbook operators in the country. Despite the record-setting projection, not everyone agrees that betting interest is universally trending upward.
Jordan Bender, an equity research analyst at Citizens, believes wagering handle at U.S. sportsbooks could actually decline slightly compared to last year.
“The decline in handle is driven by less of a story line this year with the Kansas City Chiefs/Philadelphia Eagles boasting key players like Patrick Mahomes and Saquon Barkley and notable figures like Taylor Swift,” Bender wrote.
“While prediction markets, already seeing impressive volume on the game, are creating some pressure in the legal market.”
Prediction markets rise as sportsbooks hold firm
One emerging factor is the growth of federally regulated prediction markets. Super Bowl LX will mark the second Super Bowl for Kalshi, a leading prediction market platform that allows users to trade yes/no outcomes of events in a stock-style format.
More than $79 million was traded on the winner of the AFC Championship Game alone at Kalshi last week.
Even with that competition, sportsbook wagering remains robust. Bettors in New York, the largest sports betting market by volume, wagered a record $26.3 billion in 2025 – a nearly 15% increase from 2024.
Missouri, which launched its legal betting market last year, will contribute to Super Bowl wagering for the first time.
“No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports betting as part of the experience,” said Bill Miller, president and CEO of the American Gaming Association.
Marketing trends are also shifting. Fanatics Sportsbook will air its first-ever Super Bowl advertisement during halftime. And last year, FanDuel was the only sportsbook to advertise during the game.
Overall sports betting ad spending across linear TV dropped roughly seven percent year-over-year to $442.5 million in 2025, according to iSpot.tv. Notably, no prediction market operators will advertise during the Super Bowl, as confirmed by ESPN.
Big bets and Seahawks spotlight
High-stakes wagers are already rolling in. U.S. sportsbooks have reported bets of $2 million and $1.2 million, both on the underdog Patriots. Meanwhile, the Seattle Seahawks opened as 4.5-point favorites at DraftKings Sportsbook.
Early player prop markets have centered heavily on one name: Jaxon Smith-Njigba. The Seattle Seahawks wide receiver is currently DraftKings Sportsbook‘s most-bet first touchdown scorer (+550), accounting for 15 percent of the handle, and is also the most-bet anytime touchdown scorer.
Smith-Njigba‘s anytime touchdown prop has already shortened to -110 after opening at +100, while his receiving yards over/under sits at a game-high 95.5.
As Super Bowl LX approaches, both bettors and sportsbooks appear locked into a high-stakes showdown that extends far beyond the final score.
Read the full article here
