Serena Williams has long been known for her dominance on the tennis court, but in recent years, she has taken her winning mentality into the business world.
Her latest moves in the beauty and fashion industries prove that her influence extends far beyond sports. WYN Beauty, her makeup brand, continues to expand, while a new collaboration with Janie and Jack brings her passion for style into the world of children’s fashion.
Notably, both of Williams’ daughters, Olympia and Adira, are already part of her growing empire.
From breaking records in tennis to making waves in the beauty industry, Williams has always had a keen eye for innovation.
In 2024, she officially launched WYN Beauty, a brand designed to meet the needs of high-performance, long-lasting makeup. The launch was the result of years of planning, with Williams working closely with The Good Glamm Group to bring her vision to life.
Now, WYN Beauty is going global, and Williams is celebrating its expansion in style.
WYN Beauty Gains Momentum on the Global Stage
Williams recently hosted an exclusive TikTok collaboration event in Miami Beach, where she personally introduced the latest WYN Beauty products. Taking to Instagram, she shared highlights from the event, including a heartfelt tribute from Miami stage manager Nicholas Monaco, who called her “the one and only Serena Williams.”
Fans at the event were treated to a firsthand look at the newest shades and formulas from WYN Beauty, with Williams proudly showcasing what her brand has to offer. She even took part in a viral TikTok dance challenge with Achieng Agutu, celebrating the vibrant new makeup collection in a playful way.
The beauty mogul continued to share behind-the-scenes moments, including her on-stage interview with Sydney Dixon, where she reflected on WYN Beauty’s journey and what’s next for the brand.
“We really did something with these @wyn shades ,” she wrote in an Instagram post, giving followers an exclusive glimpse at the latest additions to her product line.
But while Williams is making waves in the beauty industry, her ventures don’t stop there. She is also making a major impact in the world of children’s fashion-with a little help from her daughters.
A Special Collaboration Inspired by Olympia and Adira
Beyond beauty, Williams is also investing in fashion, particularly for children. She recently partnered with Janie and Jack, a well-known American retailer, to create a limited-edition kids’ clothing line. Inspired by her daughters Olympia and Adira, the collection blends sport and style, bringing a touch of Williams‘ legacy into children’s wardrobes.
Williams, who has dressed her daughters in Janie and Jack clothing for years, described the collaboration as a “full-circle moment.” She took to Instagram to share adorable photos from the campaign, featuring herself and her two little girls.
“These memories will last forever,” Williams wrote in the caption, encouraging fans to check out the collection.
Her husband, Alexis Ohanian, also chimed in, showing his love and support. “Love that first photo of you three! Dee Dee is so happy,” he commented, referring to their youngest daughter, Adira.
Serena Williams’ Growing Business Legacy
Williams‘ business empire is growing at an impressive pace, and what makes it even more special is that her daughters are already part of the journey.
Whether it’s Olympia helping to model new fashion pieces or Adira inspiring designs, Williams is building something that will extend far beyond her own career.
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