Serena Williams is bringing her signature style to a new generation.
The tennis star has launched her first children’s clothing collection.
Williams serves up stylish kids fashion
The 23-time Grand Slam champion has partnered with Janie and Jack to create a 35-piece line of spring-ready apparel, swimwear, and accessories for kids aged six months to 12 years.
The collection, available starting today online and in stores, includes a fresh take on one of Williams’ earliest on-court outfits, a pink version of a lavender floral blouse and tiered skirt she once wore.
The Serena Williams x Janie and Jack collection embraces vibrant hues, playful prints, and stylish silhouettes.
Highlights include mommy-and-me dresses in Williams’ signature pink, ombré polo shirts and rompers, crochet separates, and tennis-inspired accessories like a pink tennis ball statement bag.
Williams’ daughter, Olympia Ohanian, played a key role in inspiring the collection, particularly after her own Wimbledon fashion moment caught the brand’s attention.
“As a longtime fan of Janie and Jack, I’m thrilled to bring this collection to life alongside my girls,”Williams shares.
“Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.”
The campaign, featuring Williams alongside her daughters Olympia and Adira, was a family affair.
“Having my girls in the campaign was only right because this collection is all about family,” Williams tells PEOPLE.
“Olympia had so much fun expressing her style, and Adira, even at her young age, loved being part of it in her own way. They were naturals.”
The experience was particularly meaningful for Olympia, who actively participated in the design process.
“Olympia was so excited to see the matching outfits! Since she helped pick out the colors and patterns during the design process, she was already invested, and luckily, we shared the same favorites,”Williams reveals.
“She loved all the pink looks, especially the Love Pink Dress, which the whole family matched in.”
Williams, who has built a successful career in fashion and business since retiring from tennis in 2022, sees this collection as more than just clothing-it’s a way for families to create lasting memories.
“Fashion is a way to express joy, and I love that this collection brings that to life,” she says.
This latest venture joins Williams’ growing portfolio, which includes her Wyn Beauty line, Will Perform body care brand, and her work as a media entrepreneur with Nine Two Six Productions.
As she continues to shape industries beyond the tennis court, her influence in fashion remains as strong as ever.
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