Coco Gauff, at just 20 years old, has quickly become one of tennis’s most iconic players. Currently ranked No. 3 in the WTA, Gauff is as celebrated for her athleticism as she is for her infectious enthusiasm and passion for empowering women.
Whether she’s showing admiration for figures like actress Cynthia Erivo or tennis legend Serena Williams, Gauff remains unapologetically devoted to uplifting women in all fields. This time, Gauff is celebrating Paige Lorenze, Tommy Paul‘s girlfriend and the founder of the lifestyle brand Dairy Boy, for an exciting new collaboration.
A stylish collaboration: Dairy Boy at Indian Wells
On February 28, Paige Lorenze dropped a teaser on Instagram hinting at a major collaboration between her brand, Dairy Boy, and the Indian Wells tennis tournament. The image, featuring a collage with the words “Indian Wells x Dairy Boy March 2025,” generated plenty of excitement. It wasn’t long before the partnership was confirmed: Dairy Boy will be the Official Merchandising and Player Gifting Partner for the prestigious event.
Gauff, one of the first to show support for the collaboration, shared her excitement on Instagram. Posting a story with the exclusive tournament merchandise, including cozy crew neck sweaters, tote bags, and hats, Gauff gushed.
“Thank you @dairyboy & @paigelorenze, I love me a good oversized sweatshirt, tote, & hat combo!!” Gauff posted.
Fans were eager to get their hands on the stylish gear, though it quickly sold out on the Dairy Boy website.
This collaboration comes as no surprise, given Gauff‘s reputation for stellar style both on and off the court. At the 2024 Australian Open, she wowed spectators with a white bodysuit featuring cutouts and an open back, paired with an olive green skirt and basketball-inspired shoes.
Later, she dazzled in an all-neon outfit during her night match.
The connection between Gauff and Lorenze highlights a growing trend in the tennis world-where the competition and camaraderie don’t just stay on the court, but also translate into personal support and admiration.
Both women are paving the way for empowerment, each in her own right, and celebrating one another’s success.
Whether it’s through fashion or their shared admiration for each other’s accomplishments, Gauff and Lorenze‘s bond shows how empowering women in all walks of life leads to beautiful collaborations and lasting friendships.
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