Victor Font presented his strategic plan with Leo Messi. The candidate for the presidency of Barcelona said that the only problem for the Argentine’s return is the presence of Joan Laporta. In addition, he said that, if elected, he will restore the relationship between the player and the Catalan club, they will play a tribute match so that he can say goodbye from the pitch of the Spotify Camp Nou and will appoint him as Honorary President. In fact, Font’s intention is to recover Messi from three areas: sporting, institutional and commercial.
In terms of institutional matters, the leader of Nosaltres assured that the Argentine is a universal, unique and unrepeatable asset. “His figure transcends the sporting sphere and globally projects the values of Barça, the spirit of La Masia, the ‘cule’ feeling and a style of play of its own. He is a living expression of the club’s values,” he said. For this reason, Font suggested that Messi should be honorary president of the institution. However, in order to carry this out, a statutory reform would be needed, which would have to be approved by the assembly of members.
He has to retire and say goodbye to all the fans on the pitch
In the sporting arena, Font reiterated that he wants Messi to say goodbye to Barcelona from the pitch and not from the press room, as happened when he left the club. “He has to retire and he has to say goodbye to all the fans on the pitch. It depends exclusively on his will and his situation at the end of this year. When we talk about the sporting side, it also depends on the situation that Barcelona is in,” he said.
Brand alliance
Finally, from a commercial point of view, he considered that uniting both brands (Messi and Barca) could create a very powerful alliance. “It would be an invincible union that could become the most powerful brand in the world, with products that could give new income for the club, as is the case with Michael Jordan with Nike or Roger Federer with ON,” he explained.
The possible return of Messi will serve to initiate a process of integration of the club’s legends, one of Font‘s objectives.
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