The world of sports and beauty are becoming more and more intertwined, and Savannah James has made her way into this territory.
After dazzling with her appearance at the Met Gala, the wife of LeBron James, had given some hints that she would soon launch her own beauty brand. However, it was not known exactly if it was a collaboration or her going to be owner, ay that since 2023 she works in skin care.
Now, making use of her social networks, Savannah let her followers know about the launch of “Reframe Beauty”, her official beauty line.
The brand offersPigment Processor, Compression Complex and Circadian Cream that contribute to soothe and neutralize and improve skin texture, reduce blemishes without irritation.
This initiative is not just about launching his personal business to the world, but is further proof of the James family’s influence in both territories.
As LeBron continues to recover from his sprained medial collateral ligament caused by a collision with his knees with Donte DiVincenzo during the game that eliminated the Los Angeles Lakeres from the Playoffs, Savannah brings a new chapter in the James family.
Savannah’s Inspiration
It all started a few years ago, when her youngest daughter, Zhuri challenged her by telling her that she was her role model: “Zhuri looked me in the eyes and said that when she grew up, she wanted to be just like me,” commented Savannah James, before admitting, “That moment made me reflect: what blueprint had I established for her to follow?”
Faced with this situation, the mother of three decided she had to do something about it, not only for her daughter but for herself as well: “I set out to create a skincare brand that was inclusive-not just of skin tones and types-but of all aspects of culture: fashion, music, art, design.”
Adding to this new project is her role as co-founder of the organization “Let It Break,” an exclusive community of women seeking and supporting growth, transformation and self-care.
As she has done since her union, King James has supported her Queen and has joined the promotion of “Reframe Beauty” and even before its release she shared the project on her official social networks.
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