Tonight, the fight between Mike Tyson and Jake Paul will make history, not only for pitting a boxing legend against a viral phenomenon, but also for marking Netflix’s debut in live and free sports broadcasting. In an exclusive conversation with Brandon Riegg, the platform’s VP of Unscripted and Documentary Series, MARCA explored the implications of this innovative model and its possible expansion to other sports.
“This is a unique event that connects our global audience with something special. It’s an experiment, but one that has the potential to open many doors,” said Riegg. On the possibility of replicating this strategy in other sports, she said that Netflix plans to focus on culturally relevant highlights: “We’re looking at opportunities like the NFL Christmas Day. We want to provide access to events that are meaningful, not just regular games.”
This is a unique event that connects our global audience with something special.
Riegg also stressed that this fight represents the biggest technological challenge for Netflix to date. The platform has implemented advanced solutions to ensure a smooth and seamless experience, making it clear that this event is a precedent for future projects.
The broadcast will include exclusive behind-the-scenes content, interviews and real-time statistics. “We don’t just want to be a window into the sport, we want to tell stories and capture the essence of what it means to be part of these events,” added Riegg.
We want to tell stories and capture the essence of what it means to be part of these events
With tonight’s fight as a starting point, Netflix is looking to redefine the relationship between streaming and live sports. Will this model be the future of sports entertainment? Today, with Tyson and Paul as protagonists, the world will begin to find out.
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