While Travis Kelce prepares for another season in the NFL, his brother Jason is enjoying retirement. But he’s clearly not stepping away from what brings him joy – beer, gadgets, and good times.
Since announcing his retirement, the former Philadelphia Eagles center has leaned fully into his love for beer, and his latest antics show he’s just getting started.
Whether it’s launching a beer brand with his brother Travis Kelce or inventing the quirkiest beer-delivery machine imaginable, Jason’s post-football life is anything but boring.
The Kelce brothers first entered the alcohol industry during the previous NFL season, partnering up to launch Garage Beer, a brand both genuinely enjoy.
“It was just an opportunity to be part of a brand that I really enjoy,” Travis Kelce said, sharing his excitement about their latest business endeavor.
The two didn’t hold back, rolling out a full promotional campaign titled BREWMITE – complete with embroidered jackets, holographic stickers, official posters, signed photos, and even a limited run of VHS tapes. But the offseason brought something even more uniquely “Jason.”
The Zambeerni: Jason Kelce’s delivery robot
This week, Jason unveiled what may be the most Jason Kelce invention of all time: the “Zambeerni,” a remote-controlled robot designed for a single mission-delivering cold beer. The machine looks like a cross between a mini Zamboni and a Pixar character, and Jason maneuvered it with the enthusiasm of a kid discovering a new toy.
He posted a video of the device in action, captioning it: “Safe to say the Zambeerni is f– incredible! Huge hit this weekend.”
The footage shows Jason gleefully operating the robot, which rolls across the yard and stops right in front of him to deliver a perfectly chilled beer. His joy is obvious-and infectious.
Travis got in on the fun, too. He dropped a short but perfectly fitting comment on the video: “ZAMBEER ME!” That’s a brotherly stamp of approval if there ever was one.
Jason added more detail in a follow-up post on X: “It’s not a Zamboni, it’s a Zambeerni, and it did not disappoint! This thing was a crowd pleaser this weekend, and tons of fun!!” That double exclamation mark wasn’t for show-this wasn’t just a gimmick. It was a hit.
The Zambeerni’s name and inspiration call back to Frank Zamboni, the man who revolutionized ice maintenance. In the 1940s, resurfacing ice rinks was a grueling, hours-long process.
Frank’s invention cut that time drastically, and by the 1960 Winter Olympics, the Zamboni became a household name.
Jason Kelce’s beer-laden fun
Now, in his own playful way, Jason Kelce is channeling that same spirit of convenience and creativity – just with beer.
The former center’s love for beer is far more than a casual hobby; it’s quickly becoming a brand. From building a business with Travis to designing gadgets that enhance the beer-drinking experience, Jason is turning his post-NFL life into something uniquely entertaining-and maybe even a little entrepreneurial.
With the Zambeerni rolling around, Jason Kelce has proven one thing: retirement doesn’t mean slowing down. It means finding new ways to enjoy the things you love – and in his case, doing it with a cold brew in hand.
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