In a move that has left fans and industry insiders astonished, NFL legend Tom Brady has taken on the unexpected role of a used car salesman. Teaming up with Hertz Car Sales, the seven-time Super Bowl champion is now the face of their latest marketing campaign, aiming to boost the company’s pre-owned vehicle sales.
Hertz, renowned for its global car rental services, has enlisted Brady to spotlight its used car sales division. In a recently launched advertisement, Brady showcases the benefits of purchasing vehicles from Hertz Car Sales, emphasizing their quality and reliability. Jeff Adams, Executive Vice President of Hertz Car Sales, expressed enthusiasm about the collaboration, stating, “Tom Brady might be collecting jobs like he collected championship rings, but he’s proving to be a genuine MVP in the used car game.”
A signed Cadillac XT5 up for grabs
Central to this campaign is an enticing sweepstakes offering participants a chance to win a 2023 Cadillac XT5, personally autographed by Brady on the driver’s side visor. The luxury SUV, valued at over $31,000, comes equipped with features such as a built-in navigation system, power moonroof, wireless phone connectivity, emergency communications system, lane departure detection, and leather upholstery. The winner will also receive an additional $5,000 in cash.
Brady’s perspective
Expressing his excitement about the partnership, Brady remarked, “Hertz Car Sales has come up with the perfect game plan – with their seamless certification process, wide selection of premium vehicles, and clear upfront pricing. Hertz is committed to delivering exceptional service to their customers. I’m excited to work alongside their team and help people find the right car for them.”
Tom Brady is certainly keeping busy after his NFL retirement with a number of business ventures and endorsement deals. He has a handsome contract with FOX for his NFL commentary role and has notably taken a minority ownership in the Las Vegas Raiders and English football club Birmingham City, among many other business ventures.
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