The collection of trading cards has been expanding immensely over the past few months. Tom Brady and his card vault have formed a significant partnership with Topps, benefiting both the company and memorabilia collectors. Recently, Tom Brady visited Tokyo, where he surprised fans by purchasing some cards. Even her daughter got a Houston Texans QB CJ STroud card.
In New York, the second edition of Fanatics Fest attracted thousands of people from across the United States and around the world to the Jarvis Center for a massive celebration. This event featured special exhibits, including the 1/1 rookie debut card of Paul Skenes.Tons of brands being parto fo this phenom.
Topps, now a part of Fanatics Collectibles, has experienced substantial revenue growth, particularly in its trading card business, which has become a key business of Fanatics. In 2024, Topps and Fanatics Collectibles generated $1.6 billion in revenue, surpassing the revenue produced by Fanatics’ sportsbook.
This growth is driven by the increasing popularity of sports and entertainment collectibles, especially trading cards, along with strategic investments in player partnerships and content creation.
In 2021, Topps saw a significant sales increase, with projections reaching $830 to $850 million-an increase of 46-50% from 2020. The rising interest in sports and entertainment trading cards has played a vital role in Topps’ revenue growth. After being acquired by Fanatics in 2022, Topps became a key component of the Fanatics Collectibles business.
Topps is investing in partnerships with athletes like Tom Brady and LeBron James while also expanding its content creation efforts, including video shoots and full-day productions, to further enhance its business. The company is actively growing its presence in the soccer collectibles market, recognizing its potential for expansion.
This phenomenon illustrates a fundamental human need for real, face-to-face connection. It fosters a sense of community among collectors, bridging vintage practices with the digital era.
Some collectors view Topps as a great investment opportunity due to the limited print runs and the potential for certain cards to increase in value over time.
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