Tom Brady is no stranger to sports investments, but reports suggesting that the NFL icon has acquired a stake in the English cricket league, The Hundred, are inaccurate.
While the seven-time Super Bowl champion has expanded his portfolio beyond football, a source close to Brady clarified that he is not involved in this particular venture.
Tom Brady expands his portfolio, but not into cricket
Earlier reports indicated that Brady had joined a group of high-profile investors, including tech executives from Google, Microsoft, and Adobe, in acquiring stakes in The Hundred’s franchises.
However, while Brady has previously partnered with investment firm Knighthead Capital Management on ventures such as Major League Pickleball and Birmingham City Football Club, he ultimately did not invest in The Hundred alongside them.
The Hundred, a fast-paced cricket league launched in 2021 by the England and Wales Cricket Board (ECB), recently secured $624 million in new investments.
The funding, coming from a mix of U.S. and international investors, has pushed the league’s total team valuation to nearly $1.17 billion.
The ECB’s goal is to use these funds to strengthen the future of English cricket at all levels, from grassroots programs to professional teams.
Despite Brady’s absence from the investor lineup, The Hundred still attracted significant American interest, signaling a growing trend of U.S. capital flowing into European sports.
Tech leaders Sundar Pichai (Google), Satya Nadella (Microsoft), and Shantanu Narayen (Adobe) were among the high-profile names backing the league, with their investment group acquiring a 49% stake in the London Spirit.
Meanwhile, Knighthead Capital secured a similar stake in the Birmingham Phoenix, further expanding its presence in European sports ownership.
As for Brady, his focus remains on his existing investments, including his minority stake in the Las Vegas Raiders and his upcoming role as a lead NFL analyst for Fox Sports in 2025.
While his ownership status imposes certain restrictions, such as limited access to opposing teams’ facilities and practices, Brady’s transition into sports media and business continues to be a major storyline in the post-playing phase of his career.
For now, while cricket is attracting big names from the U.S., Brady is not one of them.
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