Over the years, fans have shown immense loyalty to Tiger Woods, going so far as to tattoo his iconic TW logo on their bodies. However, with Woods parting ways with Nike and launching a new brand, Sun Day Red, some fans are grappling with the legacy of the old logo.
Woods’ 27-year partnership with Nike, which began in 1996, established the TW logo as a symbol of his dominance in golf.
While Nike stopped manufacturing golf equipment in 2016, Woods continued wearing their apparel under a contract that ended in 2023.
In January 2024, Woods officially transitioned to Sun Day Red, a new brand created in collaboration with TaylorMade. The brand’s logo features 15 stripes on a tiger, representing Woods’ Major title wins, and marks a fresh chapter in his career.
While the new brand has excited fans with its modern appeal, it also left those with TW logo tattoos in a difficult spot. The legacy of the TW logo endures, but its relevance is now in question.
Fans react to TW logo tattoos
A recent post by ZireGolf showcased a fan sporting a TW logo tattoo, sparking a mix of humor and regret among fans in the comments.
Many poked fun at the outdated ink, with one commenting, “Well, that’s one tattoo no one’s ever going to have to get.”
Others joined in, saying, “Oof, he forgot not to get that,” and, “I really hope he lost a bet and this wasn’t free will.”
While the TW logo may no longer symbolize Woods’ current brand, it remains a powerful emblem of his storied career. Fans with the tattoo carry a piece of that legacy, even as Sun Day Red ushers in a new era for the golf icon.
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