Taylor Swift’s name could appear on Barcelona’s shirt in the Clasico against Real Madrid, scheduled for May 10 or 11 at the Estadi Olimpic Lluis Companys. The agreement is at an advanced stage, according to RAC1, and could be finalized soon as part of the contract that the Catalan club has with Spotify. According to this agreement, the Spotify brand can be replaced by the name or symbol of some singers.
And Taylor Swift is emerging as the first choice ahead of other globally recognized names such as Ed Sheeran or Travis Scott. If negotiations are finalized, the American singer – it remains to be seen whether it will be her name or some element related to her – would appear on the shirt of Barcelona a year after her spectacular concert at the Santiago Bernabeu.
The name of Taylor Swift would be added to artists such as Rosalia, The Rolling Stones, Drake or Karol G, who have also appeared on the Catalan team’s jersey. It is well known the passion with which her fans live her tours. Her merchandising products, bracelets, sweatshirts, t-shirts, etc., are very successful and from a commercial point of view the arrival of Taylor Swift to the cule elastic could be a successful move.
The Rolling Stones shirt, a very positive precedent
Barcelona wore the Rolling Stones logo on their shirt in the 2023 Clasico. They only sold 1,899 units, the number referring to the year of the Blaugrana club’s foundation, at a price of 399 euros and they sold out in hours. It would not be surprising if an agreement with Taylor Swift could generate a similar impact to that of the Catalan club with ‘Their Satanic Majesties’.
Taylor Swift, worldwide notoriety
To understand the relevance of Taylor Swift, it is useful to look at her figures. According to Forbes magazine, as of October 2024, the American is the richest singer in the world with a net worth of $1.6 billion. In terms of number of followers, the artist has 281 million on Instagram alone, more than double that of FC Barcelona at the moment on the same social network (136 million).
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