WNBA icon Sue Bird is once again stepping into the media spotlight.
This time with the launch of a new podcast aimed at deepening the conversation around women’s basketball.
Sue Bird doubles down on women’s sports media
The show, titled Bird’s Eye View, is being developed with Vox Media in partnership with ThreeFourTwo Productions and Togethxr, and will officially debut on May 16.
New episodes will be released every Friday across major platforms including Spotify, Apple Podcasts and YouTube.
The series promises fans a fresh, insider perspective on the WNBA, something Bird believes the league sorely needs as it continues to gain national attention and investment.
“It’s definitely going to be rooted in the game,”Bird said of her approach.
“It’s going to be rooted in the ways in which the conversation that I can have might be different from an analyst or journalist. It’s going to be player to player, in a sense.”
With a legendary playing career behind her, spanning Olympic golds, NCAA titles, and four WNBA championships, Bird brings unmatched insight into what’s happening on and off the court.
She previously co-hosted A Touch More with her partner, soccer star Megan Rapinoe, which introduced her to the routine of weekly podcasting.
“I think with A Touch More we really got, and I say this in a positive way, thrown into the fire,” she explained.
“It gave me confidence to add another podcast to my plate.”
The timing of Bird’s Eye View aligns with a surge in WNBA visibility.
With new media deals on the horizon and growing viewership, Bird says the league needs a broader ecosystem of content that goes beyond game scores and player stats.
“If you look at Adam Silver’s most recent comments, and I agree with him, there’s a lot of times where you just need people to talk about the game so people can have an appreciation,” Bird said.
“That doesn’t mean there isn’t space for critique, but you’ve got to have that balance within the ecosystem.”
The podcast will feature interviews with current players, coaches, and insiders, as well as Bird’s personal takes.
“If the casual fan who’s new to the WNBA watches a game, they might not understand what’s happening on the court,” she added.
“Now they have a place to come where they can get that.”
Bird, who retired from the league in 2022, continues to grow her influence in sports media, advocacy, and business.
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