After arriving in Indiana and publicly backing rookie sensation Caitlin Clark, WNBA veteran Sophie Cunningham has seen her online presence skyrocket.
Now, Cunningham’s TikTok account is experiencing a surge in popularity, fueled by her fierce defense of her new teammate and her candid, charismatic content, proving that speaking up and being authentic can lead to new digital fame.
Cunningham, the former Phoenix Mercury guard traded to the Indiana Fever, brought more than just shooting range and grit when she joined Clark’s squad.
In her first media appearance in Indianapolis, she made a bold declaration: “She has changed our game in the best possible way and every way. I want her to go do her thing and anything she needs from me I’m gonna be here…I stick up for my teammates. I stick up for myself.”
This public affirmation wasn’t just talk, it resonated widely. Fans and analysts alike praised her as the ideal enforcer to protect Clark, who faced criticism and physical play last season. Cunningham reinforced this assertion: “I’m fierce, I’m sassy. I stick up for my teammates. I stick up for myself. Sometimes, I think that’s okay to be feisty and be yourself.”
Her commitment to Clark didn’t go unnoticed-fans lauded her presence: “Sophie Cunningham is about to become an even bigger star playing in front of Caitlin Clark sold out arenas every night.”
TikTok fame goes boom
The instant connection that sparked on the court carried over to social media. Cunningham’s TikTok has rapidly gained traction, with followers drawn to her genuine, behind-the-scenes glimpses into team life.
Clips showing supportive locker room interactions, pre-game hype, and off-court friendship with Clark have created compelling content that fans eagerly consume.
Cunningham has leveraged this momentum by poking fun at her own viral sound bite comparing herself to Sabrina Carpenter supporting Clark’s “Taylor Swift” spotlight. She’s addressed the buzz damn well with playful self-awareness, sharing glimpses into their bond while dropping motivational affirmations.
This blend of relatability, humor, and authenticity appeals directly to Gen Z audiences, making Cunningham not just a player but a digital trendsetter.
Cunningham’s rise in TikTok popularity also highlights a larger shift in women’s sports media consumption. Caitlin Clark’s star power, comparable to a “Michael Jordan effect,” as Cunningham described, has ushered in a new era of viewership and social media attention.
By aligning with Clark and speaking out about league support and unity, Cunningham isn’t just riding a wave, she’s helping shape it.
Her comments defending Clark’s scrutiny encapsulate this dynamic: “If you’re trying to be jealous or knock her down, then you’re not in it for the right reason…It’s like a Michael Jordan effect.”
Beyond TikTok numbers, Cunningham’s impact is reflected in increased engagement across platforms and growing interest in the Fever.
Fans attending games now expect showdowns not just for the score, but also for the camaraderie and chemistry exhibited by stars like Clark and Cunningham.
A digital & cultural shift in WNBA storytelling
Cunningham’s rising influencer status underscores an evolving narrative in women’s basketball: athletes are now content creators, teammates are developing digital chemistry, and leagues are embracing multi-platform storytelling.
It’s no longer enough to play well, you have to connect and converse with fans online.
Through her TikTok success, Cunningham has amplified her role as both a teammate and a media personality.
Her advocacy for Clark, willingness to “be feisty,” and openness to embrace a modern media playbook show how the WNBA is transforming, and how Cunningham is rising alongside.
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