Shohei Ohtani’s move to the Los Angeles Dodgers has proven to be a game-changer both on and off the field. One year into his historic 10-year, $700 million deal, Ohtani is delivering jaw-dropping returns that extend far beyond his athletic prowess.
The Dodgers, bolstered by the Japanese sensation, have generated an incredible $70 million in additional sponsorship revenue in 2024, signing 12 new Japanese-based partners. The return on investment is staggering: a 3,400% gain from Ohtani’s $2 million salary.
The Dodgers’ financial windfall is just the tip of the iceberg. MLB as a whole has seen an unprecedented surge in sponsorship deals, with Ohtani’s influence driving a significant chunk of the league’s $1.84 billion sponsorship revenue-a 16% increase from the previous year.
The Ohtani effect spreads throughout MLB
From jersey patches to helmet logos, baseball is cashing in on Ohtani’s star power like never before.
Ohtani’s magnetism isn’t confined to the Dodgers. Teams hosting the Dodgers have experienced a massive influx of Japanese sponsorships during road games, with an estimated $15 million in billboard deals tied to his appearances.
Bob Lynch, CEO of SponsorUnited, likened the phenomenon to a “golden goose,” noting that Japanese brands are following Ohtani around the country, eager to attach their name to his growing legacy.
Ohtani single-handedly rescued MLB
The Japanese superstar’s impact underscores baseball’s transformation into a global marketing powerhouse. MLB’s overall sponsorship revenue has surged 36% over the past three seasons, outpacing other leagues and solidifying baseball’s status as a rising force in international sports business.
While the NFL remains the top earner with $2.3 billion in sponsorship revenue, MLB’s growth trajectory is unparalleled, thanks largely to Ohtani.
In Japan, the Dodgers have become synonymous with Ohtani’s success, further expanding the league’s international reach. Whether at home in Los Angeles or on the road, Ohtani continues to prove he’s worth every penny, elevating the Dodgers and MLB to unprecedented heights in the process.
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