Serena Williams has never needed to speak loudly to make her presence felt-but when she does, her words resonate far beyond the tennis court as she once again demands women empowerment with a powerful message.
Regarded as the greatest female tennis player of all-time, the 43-year-old highlighted a core belief she has long exemplified, that confidence is not only necessary but transformative.
“It’s ok to scream that I am the best at this,” Williams said to Reckitt. “It’s ok to feel that way and not also feel that we’re over pontificating about it. It’s fine.
“We don’t really celebrate ourselves enough. We have to hide ourself or we have to just, kind of, almost dummy down who we are.
“We don’t have to do that. I think it’s good to embrace it.”
The 23-time Grand Slam champion direct and unapologetic, again challenges the societal narrative that often discourages women from openly celebrating their strengths.
It could be key motivation to the likes of Coco Gauff and Amanda Anisimova, who experienced crushing defeats at the recent Wimbledon tennis championships in Britain.
Serena’s success defined off the tennis court too
It comes from someone who knows best how to defy the odds as Serena‘s on-court dominance was matched by her unwillingness to conform as early in her career, she endured criticism for her appearance, an experience common among women in male-dominated arenas.
Yet instead of backing down, she allowed those challenges to fuel her, and that spirit helped her not only become one of the greatest athletes in history but also a formidable entrepreneur and advocate for equality.
In 2024, Forbes recognized Williams on its “America’s Richest Self-Made Women” list, citing her net worth at $340 million, with her business portfolio includes investments in over 60 companies and the successful launch of her own venture capital firm.
Her continued prominence was further underscored when she was inducted into the United States Olympic & Paralympic Hall of Fame in 2025 as the ceremony in Colorado Springs marked another milestone in her illustrious career.
It’s clear that Serena‘s efforts on and off the tennis court have made her one of the most indomitable personalities in anything she sets her mind to, and as a result she was named among TIME Magazine’s 100 most influential people of the year.
Standing alongside fellow changemakers like Simone Biles and Demi Moore. These accolades reflect not only her past but her ongoing role as a voice for empowerment. By encouraging women to boldly express their worth, Serena continues to challenge traditional stereotypes and redefine what leadership looks like.
Now it’s time for the younger generation she’s speaking to hear her message of embracing confidence, refusing to shrink, and never apologizing for recognizing your own greatness.
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