Tennis fans are buzzing, as Serena Williams is set to appear in a Super Bowl LX advert, sparking speculation about a potential return to professional tennis and leaving viewers eagerly anticipating her next move.
The 44-year-old retired at the 2022 US Open, so many assumed her racquets were hung up permanently. Yet her name appearing on the International Tennis Integrity Agency testing pool in October 2025 reignited curiosity, raising questions about her future.
Although she has not publicly committed, sources suggest she could make a prime-time Super Bowl announcement, combining her promotion with a massive U.S. audience and possibly hinting at a return to competition.
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Serena Williams – Career Success at the Majors
Williams is also promoting Ro, the telehealth company behind the GLP-1 weight-loss drug Zepbound, claiming the medication helped her lose 34 pounds in a year, with personal ties through her husband Alexis Ohanian, who is an investor in the company.
A teaser on Instagram showed Williams in a blue tennis skirt injecting her bicep and then dancing, as she highlighted Ro’s impact, declaring, “I’m moving better on Ro, I’m feeling better on Ro,” blending fitness with entertainment seamlessly.
Being on the registered testing pool suggests readiness, as athletes must list daily locations for out-of-competition testing. That implies a return to competition, singles or doubles, is at least under consideration, and Wimbledon or the US Open could offer a wildcard.
Singles may be ambitious, yet a doubles return, potentially teaming with her older sister Venus Williams, seems more plausible.
Serena Williams has awkward TV exchange with Savannah Guthrie
On January 28, Serena Williams appeared on the Today show, sitting in a bright studio with cameras rolling, while Savannah Guthrie pressed her on potential tennis plans – a moment that quickly became tense yet revealing.
Williams, last seen competing at the 2022 US Open, has been focusing on family life and personal projects since retiring, embracing motherhood of two while also exploring endorsements and public appearances across the U.S.
Guthrie asked pointedly about Serena re-entering the testing pool, and things became slightly awkward in the studio.
Guthrie: “Recently, tell me if I have this right, you re-entered the drug testing pool, which some see as the precursor to a return to tennis. So you know I have to ask, are you returning to professional tennis?”
Williams [laughs]: “I mean, really? Are you asking this on the Today show? Oh my gosh…” The cameras caught her subtle hesitation, and her tone mixed humor with careful avoidance of a direct answer.
Guthrie: “Is that a no?”
Williams: “‘Is that a no?'” [Man laughs off-camera].
Williams: “All the people on your set that are laughing. This is distracting. You’re distracting us over there. I’m just having fun and enjoying my life right now.”
Guthrie: “That’s a ‘maybe’ to me!”
Williams: “That’s not a maybe.”
If Williams returns, she is likely to start with early hard-court events or the North American swing, including Indian Wells and Miami, allowing her to ease back in while maintaining competitive readiness.
Wimbledon or the US Open could offer wildcards, potentially for singles or doubles, perhaps teaming with Venus, giving a realistic pathway for Serena to compete again while generating massive fan interest.
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