Savannah James, wife of NBA legend LeBron James and founder of Reframe Beauty, shared a surprising and very human moment on Instagram when A’ja Wilson, one of the WNBA’s brightest stars, was seen casually applying her makeup. But there was something more that stood out the reason Savannah, in a way, became part of the moment.
This wasn’t just any touch-up before a press conference. Wilson was using Reframe Beauty products, Savannah’s very own skincare and cosmetics line that has been making waves for its inclusivity and clinical approach. The scene felt strikingly authentic: no glam squad, no heavy production just Wilson, sitting down, getting herself ready like she would at home.
Savannah surprised by A’ja Wilson’s makeup
For Savannah, this was more than just free publicity. It was validation. Watching a superstar like A’ja Wilson not only trust her products but use them with pride sent a clear message: Reframe Beauty is quickly becoming a go to in spaces far beyond the traditional beauty industry. It’s finding its way into locker rooms, press rooms, and the everyday routines of powerful women.
What made the moment even more special was the way Savannah chose to share it. There was no over the top caption, no big announcement. Just a simple story clip, raw and unfiltered, showing the authenticity of the exchange.
Wilson, known for her dominance on the court with the Las Vegas Aces, has built a reputation for being unapologetically herself. Seeing her lean into Reframe Beauty as part of her routine only added another layer to her personality. It showed that even in high pressure moments, she embraces simplicity and products that make her feel comfortable and confident.
For Savannah James, who launched Reframe Beauty with the goal of redefining how people approach skincare and makeup, this was a win that goes beyond sales. It was proof that her brand resonates with women who live in the spotlight and those who simply want to feel their best day to day.
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