Since stepping away from the NFL, Tom Brady has been making strategic moves in the business and sports worlds, proving that his legendary mindset extends far beyond football. In January 2024, Brady took a bold step by merging his TB12 and Brady brands with NoBull, a performance training company, becoming the second-largest shareholder in the $250 million enterprise.
Brady’s partnership with Mike Repole, the billionaire behind BodyArmor’s $5.6 billion sale to Coca-Cola, signals an ambitious vision for NoBull. Repole has been vocal about turning the company into a multibillion-dollar platform, potentially taking it public in the future. Brady’s involvement isn’t just a celebrity endorsement-he’s deeply invested in expanding NoBull’s reach in the fitness and wellness industries.
Meanwhile, Brady remains connected to football through his minority ownership stake in the Las Vegas Raiders. Though he’s occupied with his $37.5 million-per-year broadcasting deal with Fox Sports, his leadership and championship pedigree are influencing the Raiders’ operation.
There is a plan set
Head coach Pete Carroll recently noted that Brady has only visited the team once, but emphasized their frequent conversations. “We’re phone buddies,” Carroll said. “It’s not just how he played, it’s how he lived,” suggesting Brady’s mindset is being instilled into the Raiders organization.
Despite limited physical involvement with the team, Brady’s presence looms large as Las Vegas looks to rebuild. His winning mentality and game IQ are being leveraged behind the scenes, with hopes that his influence will help shape the franchise’s competitive future.
Brady’s post-retirement playbook is proving to be just as calculated as his time in the NFL. Whether he’s growing NoBull into a fitness empire, analyzing games from the Fox Sports booth, or advising the Raiders, Brady’s impact remains widespread-even without cleats and shoulder pads. With his business ventures thriving and his influence in Las Vegas football operations, Brady’s next championship might not come on the field-but in the boardroom.
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