Los Angeles Rams wide receiver Puka Nacua has gone from overlooked rookie to one of the NFL’s fastest-rising stars. Fans know what he brings on Sundays: great route running, elite hands, record-breaking production. But what about off the field? What is Puka Nacua’s net worth in 2025, and how much does he earn from contracts and endorsements?
What is Puka Nacua’s net worth in 2025?
Puka Nacua’s exact net worth isn’t publicly confirmed, but projections place it close to $1 million, $1.5 million in 2025.
Here’s how the estimate breaks down:
- Rookie NFL contracts are inexpensive by design
- He earned roughly $1.49M through 2024
- He’s making another $1.03M base salary in 2025
Endorsements likely boosted earnings but haven’t been publicly detailed
Because taxes, agent fees, and lifestyle costs reduce take-home income, a realistic net worth is likely close to his reported late-2024 value of $1 million unless he has notable private investments.
Puka Nacua’s rookie contract details (2023-2026)
Nacua signed a standard four-year rookie deal worth $4,084,977:
2023
- $750,000
- $244,976
- $811,244
2024
- $915,000
- $61,244
- $976,244
2025
- $1,030,000
- $70,694
- $1,091,245
2026
$1,145,000
$61,244
$1,206,244
Key contract points:
- Only $244,976 guaranteed (signing bonus)
- Base salaries rise each year
- Cap hits remain team-friendly
- He becomes an unrestricted free agent in 2027
This makes Nacua one of the best bargains in football, given his production.
Puka career earnings
So far, Nacua has earned an estimated total of $2,949,426, including:
- $1,039,450 in 2025 earnings
- Roughly $3.4M across base salaries through 2026
- Remaining signing-bonus proration adds yearly income stability
This could explode soon, as the star WR market routinely signs mega-extensions worth $20 to 30M annually.
Nucua’s endorsements
Brands are already lining up to partner with the Rams star. Confirmed endorsement deals include: Deals with Jordan Brand and Gatorade show that major corporations believe Nacua’s popularity will continue rising.
- Jordan Brand, Shoes/Apparel, April 2024
- Gatorade, Sports beverage, Sept 2024
- Pepsi, Beverage, 2023
- Mountain America Credit Union, Financial, 2022
- Puka Nucua houses, cars & investments
- Puka hasn’t publicly revealed major investments, although he’s expressed interest in real estate after football.
His biggest confirmed purchase?
A BMW XM, roughly $160,000
Bought after his first major NFL paycheck
No homes or rental properties are confirmed, but Nacua has said he’s exploring business options in real estate and even the food industry as future ventures.
From college star to a great story in the NFL, Nucua’s journey
Before the Rams drafted him in 2023, Nacua shone at Washington and then BYU, putting up:
- 107 receptions
- 1,749 receiving yards
- 14 TDs
- Plus 357 rushing yards and 5 rushing TDs
His rookie NFL campaign made history, setting a record for receptions and 1,486 yards in epic breakout fashion.
Puka Nacua’s current income is solid but modest by NFL standards, for now. His next contract could transform his net worth and future earnings dramatically.
If he continues producing at an elite level, Nacua could soon join the wide receiver payday club with deals worth tens of millions, maybe 25 to 30 million a season, plus long-term endorsement growth.
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