NFL legend Peyton Manning is expanding his influence beyond football, diving into the world of golf media with a significant investment.
The two-time Super Bowl champion, known for his strategic mindset on the field, is now backing Good Good Golf, a fast-growing YouTube-based golf brand.
Manning takes a shot at golf
Alongside former YouTube executive Benjamin Grubbs and other investors, Manning is part of a $45 million funding round aimed at expanding the company’s reach.
Good Good Golf has carved out a niche in the golf world by blending entertainment with lifestyle content.
With over 1.75 million YouTube subscribers and more than 500 million views, the brand has redefined how golf is consumed online.
The new investment will help the company build its management team, expand its live events, and grow its line of golf-related products, which already account for 75% of its revenue.
Manning’s involvement comes through his Omaha Productions, which has made a name for itself with sports-driven media projects like ESPN’s “ManningCast” and the hit series “Peyton’s Places.”
His entry into the golf world isn’t just about funding, it signals a potential crossover between his production expertise and the growing media presence of Good Good Golf.
The investment reflects a broader trend of athletes and investors recognizing the potential of digital-first sports brands.
Golf content creators have seen a surge in popularity, with Good Good Golf standing out as a fresh, youth-oriented alternative to traditional coverage.
The company’s success mirrors that of internet personalities like MrBeast, who have leveraged online audiences to build multimillion-dollar businesses.
Founded in 2020 by Matt Kendrick and Garrett Clark, Good Good Golf initially focused on trick shots and casual golf challenges but quickly grew into a full-fledged brand.
The company now sells branded golf balls, putters, apparel, and more through its website and retailers like Dick’s Sporting Goods.
It also collaborates with Topgolf Callaway Brands Corp. to develop golf equipment.
Looking ahead, Good Good Golf has ambitious plans to expand internationally, translate its content into multiple languages, and explore new media formats such as unscripted series and podcasts.
With Manning’s involvement, fans could see even more football-golf crossover, potentially leading to new collaborations or even a Manning-led golf event.
While NFL stars like Tony Romo, Tom Brady, and Aaron Rodgers have all shown their love for golf, Manning’s media-driven approach sets him apart.
Given his track record of success in both sports and entertainment, his latest venture could be another winning play.
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