Paige Spiranac is once again dominating headlines, not just for her on-brand social media presence but also for her growing influence within the golf world.
The former San Diego State standout, who transitioned from competitive golf to digital stardom, recently made waves with a bold outfit post and a significant business announcement.
Known for blending glamour with golf, Spiranac posted a striking image on social media this week wearing a sleek white outfit, captioned, “Let me help you with your golf game.”
The photo quickly drew thousands of reactions from her followers, with one calling her “breathtakingly beautiful,” and another joking, “I don’t care about golf as long as I can look at this picture.”
While her style grabs attention, Spiranac is also making strategic moves off the course. She recently announced her new role in the Grass League, a high-stakes Par 3 competition that’s entering its second season.
Spiranac joins Grass League front office
“I am joining the front office at Grass League,” Spiranac revealed in a statement. “I will be focusing on brand development, fan engagement, marketing, content strategy, seeking out new talent, team owners, and acquiring sponsorships.”
This new position reflects Spiranac’s evolution from athlete to entrepreneur. Her role is expected to help grow the Grass League’s audience and reinforce its appeal to a younger, more digital-savvy fanbase.
Though she won’t be competing, her presence alone is likely to attract a surge of attention and support.
Meanwhile, she continues to engage her loyal audience through Passes, a subscription platform where she combines golf instruction with lifestyle content. Despite criticism surrounding her more risqué posts, Spiranac has pushed back at detractors who question her use of the platform.
“I see a lot of people trying to put me down because of my Passes account,” she said. “Most media platforms use a subscription-based model.
“All creators should have a subscription site and most do whether that’s on X or Instagram, Passes or other sites. It’s a way to freely be creative, connect with your community, and have a revenue stream outside of the core platforms or constantly doing ads. It’s a smart business move.”
She added that Passes offers more than glamour. “On Passes I create fun content but also have informative videos to help your golf game! It’s been one of my favorite places to create content. I chose Passes because it’s no nudity and focuses on creating the best user experience.”
With her sharp business sense and strong fanbase, Spiranac has created a unique niche in golf media.
As she embraces her new responsibilities in the Grass League while continuing to post viral content, she remains a standout figure redefining what influence looks like in modern sports.
Read the full article here
