The PGA Tour’s 2024 Creator Council was set to be a success, with figures like Paige Spiranac, Bryan Bros Golf, and Roger Steele leading the initiative. However, the involvement of some creators in LIV Golf-related events triggered a response from the Tour, including the suspension of Wesley Bryan after his appearance in The Duels. This created uncertainty about the future of other influencers, but Spiranac has proven that her place is more solid than ever.
Paige is at East Lake Golf Club covering the 2025 TOUR Championship as part of the PGA Tour Live team. With her unique style and golf knowledge, she brings a fresh perspective to the playoff coverage.
Viral interaction with Amanda Balionis
The chemistry between Spiranac and Amanda Balionis stole the spotlight at Wednesday’s Creator’s Classic. Jokingly, Balionis asked if Paige was coming for her job, to which Spiranac humbly replied, “I’ve learned from the best. I never could.” The moment made it clear that, while she’s not looking to replace anyone, her presence is increasingly influential.
Spiranac has been a consistent figure on the PGA Tour. At the Creators Classic ahead of the 2025 Players Championship, she kept fans informed from TPC Sawgrass. Her ability to connect with the audience makes her a key part of the Tour’s digital content.
Paige Spiranac’s new strategic project
In addition to her work with the PGA Tour, Paige Spiranac is making a strong bet on Grass League. With over 11 million social media followers, her influence even surpasses stars like Scottie Scheffler. In Grass League, Spiranac leads brand development, content strategy, and fan engagement.
This month, she showcased her talent as a commentator in a viral post on X, joking about the challenges of using a microphone. “I was born to do this tbh hahaha,” she wrote, making it clear that her role in Grass League comes naturally.
Golf influencers
Spiranac has said her connection with Grass League was instant after meeting co-founder Jimmy Hoselton.“So much synergy between my brand and his… it just clicked,” she commented.
With her charisma and experience, Paige Spiranac not only withstands the changes in the PGA Tour but also solidifies herself as a key figure in the future of digital golf.
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