Paige Spiranac is taking her career in a bold new direction, stepping into a leadership role in one of golf’s most unconventional projects to date.
The former collegiate standout and social media figure has signed on with the Grass League, a par3 competition designed to be as much about entertainment and accessibility as it is about competition.
The announcement, confirmed by The Hollywood Reporter, revealed that Spiranac will not only serve in a key frontoffice role but also appear on camera as an oncourse reporter.
Her primary responsibility will be to oversee the league’s entire content strategy, building its brand presence, driving sponsorship engagement, and maximising its digital reach.
With more than four million followers on Instagram and strong audiences across TikTok, Facebook, Snapchat, YouTube and other platforms, Spiranac is already one of the most recognisable figures in golf media.
Her involvement provides the new league with an instant connection to millions of potential fans.
A modern twist on traditional golf
The Grass League’s concept offers a break from the sport’s slower, more formal traditions. Matches are played at night in a twoversustwo “come as you are” format on par3 courses.
The aim is to make the game faster, more exciting, and more welcoming for casual players and spectators alike.
Founded in 2023 by Jake and Jimmy Hoselton, along with Pete Wilson and Connor Riley, the league already features 11 franchises across North America.
Team owners include Los Angeles Dodgers manager Dave Roberts, 2023 US Open winner Wyndham Clark, professional tennis player Mardy Fish, and members of popular YouTube group Good Good Golf.
The league’s flagship venue, Grass Clippings at Rolling Hills in Tempe, Arizona, is a fully lit par3 course purposebuilt for primetime competition.
Events are broadcast through Peacock, Golf Channel, and the Golf Channel’s YouTube channel, making them widely accessible to both traditional and digital audiences.
Recently, the Grass League secured $2.75 million in seedplus funding, led by Creator Sports Capital and supported by golf innovation firm Old Tom Capital.
This investment will be used to expand event production, create a commissioner position, and increase digital content output.
“The brilliance of Grass League lies in its transformation of a universal pastime into a compelling, creatordriven sport,” said Brian Kabot, comanaging partner of Creator Sports Capital.
“They’ve built more than just a league; they’ve cultivated a vibrant digital community where passion and creativity are the main event. We are excited to support their vision as they scale this innovative concept into a household name.”
Spiranac‘s own journey has been anything but ordinary. She played Division I golf at the University of Arizona and San Diego State, where she earned AllMountain West Conference honours and helped the Aztecs win their first conference title in 2015.
She later attempted to qualify for the LPGA Tour before shifting her focus to media and influencer work, quickly becoming one of golf’s most followed personalities.
Her mix of competitive experience and digital influence is exactly what the Grass League hopes will help it stand out.
“Grass League is breaking boundaries and pushing golf into an exciting new era,” Spiranac said.
“I’m thrilled to join the front office and help shape not only how the league looks and feels, but how it connects with fans and grows the game.”
The league’s format, blending fastpaced competition with a lively atmosphere, has the potential to attract audiences who may never have considered watching golf before.
With Spiranac on board, it gains both star power and a proven ability to engage millions online.
For a sport eager to reach younger and more diverse fans, the Grass League might just be the shot in the arm it needs.
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