Golf’s golden girl Paige Spiranac and other influential creators are lending their expertise to the PGA Tour’s new Creator Council-but not for a paycheck. In a bold move to connect with younger fans, the PGA Tour has launched the Creator Council, enlisting the help of social media stars like Spiranac, No Laying Up, and Bryan Bros Golf.
However, the initiative has sparked controversy after it was revealed that these creators aren’t being compensated for their contributions. In a recent episode of No Laying Up on YouTube, hosts clarified their role on the Council.
“We’re not getting paid for it,” one revealed, calling the arrangement “very low stakes.” Another added, “This doesn’t mean we won’t be critical…we’re not trading access for good PR.”
Despite the lack of financial incentives, the creators are optimistic about helping the PGA Tour grow. “I have ideas for ways to make it easier for us to cover the game,” a host explained, emphasizing their commitment to shaping the sport’s future.
Paige feels honored by the call
Spiranac, who skyrocketed to fame in 2015 and has since become a golf influencer with millions of followers, expressed pride in her journey. Reflecting on her inclusion in the Council, she said, “I’m honored to be part of this initiative. Golf has grown so much, and I’m excited to continue contributing to its future.”
The Creator Council meets monthly to brainstorm strategies, including the Creator Classic-a nine-hole tournament featuring top influencers-and new ways to engage younger fans through social media. PGA Tour chief marketing officer Andy Weitz underscored the Council’s purpose: “We want an ongoing dialogue with creators to help us learn and grow.”
In search of a new audience for golf
While the Council is viewed as a step forward in modernizing golf’s image, many, including fans, are questioning why the PGA isn’t compensating these creators for their time and insights. Despite this, Spiranac and her peers remain dedicated to making golf accessible and exciting for a new generation.
The question now is whether this goodwill effort will pay off for the PGA Tour-or if creators like Spiranac will demand a bigger slice of the pie.
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