Paige Spiranac, the former professional golfer turned influencer and model, is expanding her presence in the golf world by stepping into a new executive position with Grass League, a rising Par 3 golf league.
Known for her engaging social media content and unique fashion sense, Spiranac announced the shift in her career ventures with her new role with a striking business vest ensemble that captured attention alongside the update.
Though Spiranac retired from professional golf in 2019, she has maintained a strong connection to the sport through instructional videos, influencer partnerships, and high-profile appearances. Her social media platforms boast an impressive following-over 11 million followers in total.
Here, she uses this platform to create a blend of golf expertise with an often provocative style has kept her in the public eye, ranging from viral slow-motion golf swings in eye-catching outfits to a memorable appearance in the trailer for Happy Gilmore 2.
But her new executive role with Grass League marks a notable shift from influencer to key business contributor. Forbes reported that Spiranac will oversee several aspects of the fledgling night-event, including brand development, digital marketing and talent recruitment.
As per the outlet, she will also be in charge of securing sponsorships and new team owners.
Grass League’s innovative format focuses on shorter Par 3 courses with events primarily held at night, aiming to appeal to a new generation of golf fans and broaden the sport’s audience.
And Spiranac‘s involvement brings her unique blend of social media savvy, golf knowledge, and a growing business acumen, signaling the league’s intention to establish itself strongly in a competitive sports entertainment market.
Spiranac recalls interesting Tiger Woods encounter
Beyond her business ambitions, the 32-year-old has also shared personal moments and insights about her experience in the sport, such as memorable encounters with golf legends – including Tiger Woods.
“The greatest experience of my life,” Spiranac said, recounting a chipping lesson with Woods. “He smells so good, by the way… like that was the first thing I noticed.
“I remember he hugged me, and he smelled so good, and I didn’t take my jacket off or wash it for an embarrassing long time because I was like, ‘I feel and smell like a winner.'”
As Woods recovers from Achilles surgery and is unlikely to compete in major tournaments during 2025, fans and players alike continue to respect his legacy. Meanwhile, the current PGA season has seen Rory McIlroy and Scottie Scheffler claim early major victories, setting the stage for an exciting year in golf.
The next major will be the US Open at the Oakmont Country Club, Oakmont, Pennsylvania. It will be held from July 12-15. Bryson DeChambeau is the defending champion after claiming his second title in 2024.
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