If you were hoping to get your hands on Jalen Hurts‘ now-iconic “Love, Hurts” hoodie, you’re officially too late – at least for now.
The black Nike hoodie, featuring the clever phrase “Love, Hurts” alongside the famous Jordan Jumpman logo, sold out quickly after fans spotted Hurts wearing it during the Philadelphia Eagles’ Super Bowl LIX victory parade.
The Eagles’ star quarterback has been on a meteoric rise, leading Philadelphia to two Super Bowl appearances in three years, earning Pro Bowl honors twice, and capturing the Super Bowl MVP award this past season. So, it’s no surprise that anything Hurts touches – or wears – would attract massive attention.
The hoodie, which was briefly available on Nike’s website, has now become an exclusive item, symbolizing not just Hurts’ growing influence in the fashion world but also his growing legacy in football.
A Simple Hoodie or a Subtle Message to the Chiefs?
While many fans simply admire the clever wordplay – “Love, Hurts” playing off Jalen’s last name – others see it as more than just a catchy slogan.
After all, the Eagles defeated the Kansas City Chiefs to win Super Bowl LIX, a team that had previously bested them in Super Bowl LVII. This time, Hurts and his squad got their revenge.
Some fans are speculating whether the hoodie is a subtle nod – or even a playful jab – toward Patrick Mahomes and the Chiefs. Though Hurts has not publicly commented on any hidden meaning behind his fashion choice, the timing has certainly fueled speculation.
Hurts, who has become one of the most recognizable faces in the NFL, is no stranger to commanding attention – whether with his leadership on the field or his sharp sense of style off of it.
His fashion choices have often drawn praise, and now with this hoodie, he may have unwittingly added fuel to a growing rivalry.
Though speculation swirls, what’s undeniable is the hoodie’s popularity – and Hurts’ growing presence as a sports style icon. Fans flooded social media searching for the piece, only to find it already sold out within hours.
For those who missed out, the secondary market may be their only option, with resellers already listing the hoodie at marked-up prices. And given Hurts’ soaring popularity, it wouldn’t be surprising to see Nike consider a restock.
Regardless of whether it was meant as a message to Mahomes and the Chiefs, one thing is clear – Jalen Hurts knows how to win on and off the field, and fans can’t seem to get enough.
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