Brazilian football is experiencing an unprecedented moment as Pele’s brand now belongs to NR Sports, a company run by Neymar Jr.’s father, Neymar da Silva Santos. Since the death of the Brazilian legend in 2022, the brand had been used infrequently and this move seeks to compete again in the market, revitalizing the commercial legacy of the ‘King of Football’.
Different local journalists have pointed out that the negotiation was closed quickly and without complications. Neymar’s family now controls one of the most important symbols of world soccer, continuing Pele’s history in the modern era and after his death.
How much did Neymar pay for Pele’s brand and what does the purchase include?
Sources close to NR Sports say the deal was closed at approximately $18 million, although the figure has not been officially confirmed. The deal includes:
- Official use of Pele’s name and image
- Product and project license
- Management of historical archives and heritage related to the Brazilian player
Official announcement of the agreement and tribute to Pele’s thousandth number
The official announcement of the purchase will be made on November 19, the date that coincides with Pele’s thousandth goal at the Maracana and according to sources close to the brand, what they are looking for is to expand the brand globally and consolidate Neymar and his family as an influential businessman beyond his work on the field.
Neymar’s relationship with Pele’s brand has been strengthened after the Brazilian’s return to Santos FC, the club where both played and made their name in the history of the team. Neymar Jr has bought an iconic brand while working to reach the 2026 World Cup and be called up by Carlo Ancelotti for the biggest World Cup in history, which will be hosted in the United States, Canada and Mexico. The latter country was a place that Pele conquered when he became world champion in 1970 when they defeated Italy 4-1 at the Estadio Azteca.
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