Saul ‘Canelo’ Álvarez and Terence Crawford delivered the biggest boxing event of the year, drawing over 70,000 fans to Allegiant Stadium in Las Vegas for the live fight. The spectacle reached an even wider audience via Netflix streaming, a milestone the platform proudly highlighted.
The clash between two boxing legends ended with a remarkable victory for Nebraska-born Terrence Crawford, who outscored Canelo Álvarez with judges’ cards reading 115-113, 115-113, and 116-112 in his favor. These numbers underscore the significance of Crawford’s historic win, witnessed by millions of viewers streaming the fight on Netflix.
Netflix sets milestone with record-breaking viewership for Canelo vs. Crawford fight
The revenue generated from the Canelo Álvarez vs. Terence Crawford fight was astronomical, reflecting the global appeal of both boxers. A key factor in bringing the event to millions of viewers was its main sponsor, Netflix, which streamed the fight and delivered every detail to fans worldwide.
Netflix is celebrating the success of the Canelo Álvarez vs. Terrence Crawford showdown, as the streaming platform set impressive viewership records during the event. Bleacher Report highlighted this milestone on their X account, emphasizing Netflix’s growing influence in the world of boxing.
A Bleacher Report post highlighted the massive reach of the Crawford vs. Canelo fight, showing “41.4M viewers” and labeling it the “Most viewed men’s boxing championship this century.” The post emphasized the significance of the event, captioning it: “CRAWFORD-CANELO WAS MUST WATCH,” underscoring its global impact and popularity.
This is a major milestone, as the Crawford vs. Álvarez fight has surpassed other historic clashes of the last century, cementing itself as one of the most captivating boxing events ever, with the American boxer emerging victorious.
Netflix vs. traditional PPV: redefining boxing’s biggest events
Netflix’s success with the Crawford vs. Canelo fight becomes even more impressive when compared to past pay-per-view (PPV) boxing events. Canelo vs. Golovkin I (2017) sold around 1.3 million PPV buys, while Canelo vs. Golovkin II (2018) reached 1.1 million. Even the highly anticipated Canelo vs. Mayweather fight in 2013, the most successful of Álvarez’s career, generated 2.2 million purchases. The record for PPV remains Mayweather vs. Pacquiao in 2015, which sold 4.6 million buys in the United States.
However, in terms of global viewership, all those numbers pale in comparison to the 41 million viewers who streamed Crawford vs. Canelo on Netflix. Through a monthly subscription, fans were able to watch the fight for free, bypassing the traditional $80-$100 price tag per PPV event, highlighting a new era in boxing distribution.
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