In addition to the Super Bowl, football fans are eagerly awaiting to know the artist who will entertain the halftime show, now under the “Apple Music” label. With the regular season underway, it has been mentioned who will be in charge of being at Super Bowl LX to be held on February 8, 2026 in Santa Clara, California. Among the celebrities expected to be seen in the halftime show were the names of Adele or Taylor Swift, who has become known on the gridiron for her relationship with Travis Kelce, a Kansas City Chiefs player.
However, one piece of news that has caused great excitement among the Latin American public is the appointment of Caribbean artist Bad Bunny, one of the most influential reggaeton artists today. The Puerto Rican would headline the musical show to be held at the Levi’s Stadium, home of the San Francisco 49ers.
What did Apple Music publish?
On its Instagram account, the record label posted a simple and brief post with three emojis: an American football, an apple and a silent face. This would tell us that they have the artist designated for the Super Bowl, one of the most important marketing stages in the world, which are seen globally. In the last decade, artists such as Rihanna, Lady Gaga, The Weeknd, Jennifer Lopez, Shakira, Maroon 5, Justin Timberlake, Coldplay, Katy Perry and Bruno Mars have left historic performances, consolidating this space as a cultural platform that transcends sports.
Bad Bunny would take to the stage after a string of successes that have positioned him as one of the most listened to artists in the United States and the world.
Bad Bunny dominates the music market in 2025
In February 2025, the artist reached a new milestone with his album “Debi Tirar Mas Fotos”, which reached number one on the Billboard 200, marking another record in his career. His self-titled single averages 12 million daily streams in the United States, and the singer also tops the Billboard Artist 100, one of the most relevant charts in the music industry.
This dominance confirms that its popularity is not only consolidated in the Latin market, but also in the US, where it has become a recurring name in the most important music charts.
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