Once again, social media is doing its thing. In recent days, a clip of Logan Paul looking stunned as a monkey snatches his backpack has been making the rounds on Instagram, sparking both laughter and confusion among his followers. Many assumed it was a recent incident, but the story behind it is a bit different.
The video was originally recorded a couple of years ago in January 2022, to be exact when the influencer first posted it with the caption: “wtf just happened @drinkprime.” This week, it resurfaced with a new caption: “Got robbed but at least he’s hydrated @drinkprime,” which caused even more confusion. While the clip is once again circulating across social media, it doesn’t appear as a recent post on the influencer’s feed, despite coming from his verified account. That’s why some users thought it had just happened.
The scene is as surreal as it is hilarious. A monkey fearlessly approaches Paul’s backpack, rummages through it mercilessly, and as he tries to get his things back, another monkey steps in with a defiant attitude, almost as if saying, “Don’t even try.” Despite the shock, Logan can’t help but laugh at the situation and neither can we.
Comments quickly flooded in. Some followers wrote things like: “The best unintentional advert ever,” “These animals are way more dangerous than dogs or MMA fighters,” “This has to be South Africa,” and “Definitely don’t mess with them after they drink that Prime.”
Guerilla marketing or just an oddly convenient moment?
While some suspected the whole thing was a perfectly staged stunt to promote his drink, “Prime,” most took it with humor. Whether intentional or not, Logan ended up starring in one of the most organic commercials for his own brand.
The monkey rummaging through his backpack didn’t seem to find anything valuable until it stumbled upon the famous Prime bottle. And even though Paul was clearly worried about his camera, the monkey ignored everything else and ran off with the drink as if it knew exactly what it was doing. Logan had no choice but to watch from a distance as one of the monkeys stood its ground, blocking him from getting any closer. It literally intimidated him.
The whole scene didn’t just leave behind a wild story to tell it also became a sort of “accidental ad” for his product. One thing’s for sure: the laughs were inevitable as fans revisited this moment from the influencer’s vacation. Logan Paul remains as unpredictable as ever, and as always, we’re left wondering what kind of viral chaos he’ll stumble into next.
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