In a strategic move that shakes up the sports marketing landscape, gymnastics star and social media phenomenon Livvy Dunne has officially announced her signing with NoBull.
The move could go unnoticed, but the high-performance brand is known for having among its owners a high-profile athlete and entrepreneur: Tom Brady.
The announcement was made this Thursday, February 19, 2026, marking a milestone in the career of the former LSU athlete, who joins not only as the face of the new campaign, but with an integral role as an athlete, investor, and partner.
The news was shared through Dunne’s Instagram account, where she posted a series of images wearing the Allday Knit shoes in the new “classic white punch” colorway along with the brand’s athletic apparel.
Tom Brady’s reaction was immediate; the seven-time Super Bowl champion shared the post on his stories and commented with an enthusiastic “LFG” (Let’s F***ing Go), giving her an official welcome to his “team.”
More than a sponsorship deal
This agreement places Dunne directly alongside Brady, who solidified his influence within the company after merging his TB12 and Brady Brand businesses with NoBull. For Dunne, this partnership represents an evolution of her NIL (Name, Image, and Likeness) empire, prioritizing equity and ownership stakes over simple endorsement checks.
According to the specialized outlet TMZ, the move underscores a long-term business vision, transforming her media impact into a solid corporate asset.
Discipline and authenticity as pillars
From NoBull’s official website, the brand highlighted the values that made Dunne the perfect choice for this partnership. The statement notes that Livvy “built her brand on discipline and authenticity, the same principles that define the NoBull mindset.”
This association comes at a time when the boundaries between collegiate athletics and the corporate world are increasingly blurred. By joining a brand co-led by a legend like Brady, Dunne reaffirms her status as one of the most marketable figures in modern sports, proving that her abilities now extend from the balance beam to the boardroom.
Read the full article here
