When it comes to LeBron James, it’s not just his NBA achievements that get mentioned-his massive fortune is also a frequent topic. With a career spanning over two decades with the Los Angeles Lakers and endorsement deals with brands like Nike and Beats by Dre, it’s clear that “The King” has turned his talent into an economic empire. However, LeBron himself recently surprised fans by debunking what Google says about his net worth.
According to estimates, LeBron’s earnings from the NBA will surpass $580 million by the end of the 2025-26 season. On top of that, advertising contracts, sneaker sales, and various investments place him among the richest athletes on the planet.
The true heritage of LeBron James
Online searches often list his fortune between $1.2 and $1.5 billion, making him the first active NBA player to reach that level. However, in an interview for Complex’s 360 with Speedy, the Lakers forward humorously denied it:
“The Google search is a lie… It’s less, way less. I’ve only got a few thousand in the bank,” James joked.
Although his comment was made in jest, Forbes’ estimated figure of $1.3 billion seems much closer to reality, considering the scale of his business ventures and strategic partnerships.
LeBron’s joke: his kids have the money now
During the same conversation, LeBron continued with the irony, claiming that the real money is no longer in his hands, but in those of his children.
“My kids have all the money now. With NIL and all that stuff, they took everything. They take care of dad. I’m broke,” he said, laughing.
Beyond the joke, the truth is that both Bronny James and Bryce James are already building their own financial paths thanks to the NIL (Name, Image and Likeness) boom in U.S. college sports.
Bronny and Bryce James are also making millions
According to On3, Bronny James’ NIL valuation is around $5.9 million, despite playing only 25 games with USC after recovering from a heart issue. Meanwhile, Bryce James, who is starting his college career in Arizona, already ranks among the top 75 young athletes with the highest NIL valuation.
With LeBron still active in the NBA, his children beginning to generate their own income, and Savannah James solidifying her profile as a businesswoman, the James family has become a true sports and financial dynasty. All signs point to the fact that, far from LeBron’s jokes, the James name will continue multiplying its legacy both on and off the court.
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