LeBron James is navigating a turbulent offseason, with ongoing speculation about his future with the Lakers, questions surrounding his relationship with team executives and teammates, and now, a new controversy: disturbing AI-generated videos of him circulating online. In response, LeBron and his team are taking legal steps to address the situation swiftly.
In today’s digital age, manipulated images and videos that appear strikingly real can seriously damage a person’s reputation. That’s exactly what happened to the Los Angeles Lakers star, who recently came across a series of fake and offensive videos targeting him.
The videos, which quickly went viral, have raised concerns about the misuse of artificial intelligence and the growing challenges public figures face in protecting their likeness and reputation. That’s why James is preparing to launch a legal battle to confront these issues head-on.
LeBron James victim of the misuse of IA
Many public figures have fallen victim to the misuse of artificial intelligence, with their lives and reputations impacted as a result. Recently, LeBron James has become one of them. Throughout 2025, several fake and misleading videos featuring the NBA star have circulated widely on social media.
Many public figures have become targets of AI misuse, with their reputations and personal lives deeply affected. LeBron James is the latest victim. In 2025, several fake and misleading videos featuring the NBA icon have spread rapidly across social media, sparking concern over digital misinformation.
Most of these images and videos have been generated using various AI tools, but the most notable one is a platform called FlickUp. LeBron James has reportedly instructed his legal team to take action against the company, accusing it of enabling the misuse of its technology.
LeBron James Launches Legal Battle Over AI-Manipulated Content
For this reason, LeBron James has publicly condemned the spread of these disrespectful and offensive videos. His legal team has already sent formal cease-and-desist letters to the creators, demanding an immediate halt to the publication and distribution of the misleading content.
However, the situation has escalated to the point where nearly three separate accounts, each with millions of followers, have been removed due to sharing these videos. Nevertheless, as of now, Meta, the parent company of the platforms involved, has not officially acknowledged receiving legal complaints from LeBron James’ legal team, according to a report by 404 Media.
Apart from the legal action, the situation has also sparked a broader message urging the public to be more mindful of the content they share online. It serves as a warning that without accountability, there could be serious consequences, and it calls for a more responsible and ethical use of social media.
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