Barstool Sports founder Dave Portnoy has dropped a hint that could dramatically reshape Kai Trump‘s golf journey, saying “big news” is coming in the wake of the controversial ending of his $1 million Internet Invitational.
The comment follows a fraught finale that saw two separate cheating allegations, and Portnoy‘s cryptic message has fans and critics alike guessing what his next play might be.
The finale, held at the Barstool Internet Invitational, drew heavy criticism after Paige Spiranac was accused of improving a lie on the course – and Malosi “Mo” Togisala faced allegations of using the slope function on his rangefinder, a move Portnoy explicitly banned before the event.
The controversies overshadowed the match finish and left a stain on what was marketed as a high-stakes, content-driven tournament.
Portnoy’s tease comes amid that chaos: while speaking about the broadcast and its fallout, he said he plans to reveal something “huge” related to Kai and his future in golf.
He didn’t specify whether it involves endorsement, a new event, or even a bigger role in future Barstool tournaments – but his timing suggests a strategic pivot that may help rehabilitate both the event’s image and Kai’s rising narrative.
Portnoy sees opportunity in the controversy
For Portnoy, the controversy could be turned into a launching pad. The backlash from the final raised serious questions about the integrity of the format – but it also heightened exposure.
Portnoy’s suggested “big news” could lean into that visibility: giving Kai Trump a stronger, more permanent role, or even involving her in a new Barstool-led golf venture.
As speculation swirls, one thing is clear: Portnoy isn’t backing away. The founder appears ready to leverage the noise, not retreat from it, positioning himself and Kai Trump for what may be the next chapter in the evolving world of creator-led golf.
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