Jordon Hudson paid tribute to her boyfriend, Bill Belichick, in a unique way during Super Bowl LIX, unveiling a custom-made jacket she designed herself.
The 24-year-old shared the creation on Instagram on Sunday, February 9, explaining the thought process behind the personalized piece.
“And yes, that is an up-cycled leather jacket with time-contextual, historically accurate patches corresponding to BB’s lifelong football career; which are placed chronologically, and include all of his 12 Super Bowl appearances (which are more than 20% of all Super Bowls, EVER),” Hudson wrote.
The handcrafted leather jacket, adorned with Super Bowl and championship patches, was paired with a metallic skirt, further cementing her tribute to Belichick‘s legacy.
Reflecting on how much her perspective on football has evolved since their relationship began, Hudson added:
“And yes, I designed and created this piece with my own bare hands. And yes, it is ironic that I went from never having watched a professional American football game, ever, to meticulously creating an honor piece for this guy. Funny how much things change in time, don’t ya think?”
Hudson concluded her post with a lighthearted mention of comedian Nikki Glaser, writing, “P.S. Special thank you @nikkiglaser for the bacitracin.”
Hudson Steps Into the Spotlight During Super Bowl LIX
Beyond her custom jacket, Hudson also made her Super Bowl commercial debut alongside Belichick in a Dunkin’ ad.
The commercial, starring Ben Affleck and Casey Affleck, featured the actors bringing back the DunKings-a fictional Dunkin’-themed boy band that first appeared during last year’s Super Bowl.
The advertisement marked another major public appearance for Hudson, following her and Belichick‘s red carpet debut in December 2024.
A Relationship That Continues to Gain Attention
The relationship between Hudson and Belichick, who have a 48-year age gap, has been in the public eye since their romance became widely known in June 2024.
The two first met in February 2021 while Hudson was a college student and cheerleader at Bridgewater State University.
By the end of 2024, the couple made their red carpet debut at a gala for the American Museum of Natural History in New York City.
Most recently, Hudson joined Belichick at the NFL Honors in February 2025, where they became the subject of one of Snoop Dogg’s jokes during his monologue.
With Belichick stepping into a new phase of his career after leaving the New England Patriots, Hudson has been a growing presence by his side. Her Super Bowl tribute was both a thoughtful personal gesture and a public acknowledgment of Belichick‘s lasting impact on the sport.
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