Jake Paul continues to reshape boxing’s landscape, only not in the ring this time but behind the scenes. His Most Valuable Promotions (MVP) team helped organize a historic trilogy bout between Katie Taylor and Amanda Serrano at Madison Square Garden, and the numbers are staggering.
Netflix and ViewersAmp report that the all-women’s card drew an average global audience of six million viewers, including 4.2 million from the U.S. alone – making it one of the most-watched women’s sporting events of the year and outpacing the Stanley Cup finals.
This landmark event marks the third encounter between Taylor and Serrano, both of whom have electrified audiences with their competitive fire.
While Taylor sealed her trilogy sweep via strategic majority decision, debate over the judges’ verdict only intensified the buzz surrounding the show. Nonetheless, both fighters earned applause for elevating women’s boxing.
MVP’s masterstroke behind huge audience
Jake Paul’s role went far beyond promotion. As co-founder of MVP alongside Nakisa Bidarian, he orchestrated an innovative event that shattered traditional boxing norms.
This was the first all-female world-title card at MSG, featuring 17 belts and a record-breaking gate of $2.63 million from 19,721 fans. This approach not only spotlighted elite female talent but also galvanized media and commercial interest in women’s boxing.
The trilogy fights drew massive attention – 74 million viewers tuned in for the second Taylor-Serrano clash. Though this third event drew fewer eyes, it captured top 10 Netflix charts in 43 countries and signaled a clear evolution: women’s boxing is no longer a novelty, but a powerful draw in global sports entertainment.
Leveraging Netflix’s streaming muscle, MVP broke free from the restrictive pay-per-view model. Fans with subscriptions were able to watch live without extra cost, an intelligent play that expanded reach to Gen Alpha and Millennials.
Jake Paul’s social media influence was also pivotal. His X post proudly declared: “Pay attention… MVP’s Taylor Serrano 3 did bigger numbers in the US than the Stanley Cup finals. W.”
Paul isn’t just promoting fights, he’s building a brand. His recent six-fight boxing record, including victories over Mike Tyson and Julio Cesar Chavez Jr., showed his own prowess in the ring.
But it’s his promotional success that’s rewriting boxing’s playbook. The Taylor-Serrano trilogy proves MVP can now produce showstopping events beyond Paul’s personal bouts.
Breaking records and setting standards
Taylor-Serrano III set multiple milestones – it was the most-watched professional women’s sporting event of 2025, secured the highest-ever women’s boxing gate at MSG, and claimed a Guinness World Record for most titles contested on a single card.
Jake Paul’s MVP is proving to be more than hype: it’s establishing sustainable success through high-quality cards and audience engagement.
His eye is now trained on the future: establishing sustained revenue, expanding broadcast deals, and building a roster of female boxing talent.
If MVP continues this trajectory, Jake Paul won’t merely be remembered as a YouTube star-turned-boxer-he’ll be recognized as a transformative promoter who reshaped the sport.
Jake Paul’s streak isn’t just about punches – it’s about innovation. From securing six million viewers for women’s boxing to pioneering new promotion models, MVP’s Taylor-Serrano event cements his ascent in the boxing world.
For fans and future fighters, it signals a bold new era – all built on record-breaking fights that everyone’s talking about.
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