This Friday, November 15th, at 8 p.m. ET, Jake Paul will face Mike Tyson at AT&T Stadium, home of the Dallas Cowboys. In a recent video shared on his social media, Paul surprised his followers by appearing with red hair, to which he had attached a rooster head, sparking a flood of reactions from both his fans and critics.
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This eccentric look was part of the young boxer’s strategy to promote his upcoming event and, as usual, it caused both laughter and mockery online.
Jake Paul’s advertising is unique
The video was accompanied by a Brazilian song, adding a quirky touch to the scene. In the post, Paul not only showcased his new look but also took the opportunity to promote his ‘W’ brand, holding one of its products in his hands.
As is typical in the world of entertainment and sports, athletes rarely miss a chance to market themselves, and Paul does it in such an eye-catching way that it can’t go unnoticed.
On this occasion, his rooster head was the star of the show, a symbol Paul used in his signature style to entertain his followers while promoting his personal brand.
What stands out most about these strategies is the way Jake Paul combines humor with advertising. In the video, even his T-shirt played a role as a marketing tool, as it featured the Celsius logo, the energy drink sponsor of his upcoming fight.
Such marketing integrations are nothing new for Paul, who has turned his sports career into a platform to promote various brands, from his own product line to beverage companies.
Jake Paul is the target of mockery on social media
However, as usual, not all reactions were positive. Many of his followers enjoyed the stunt, but there were also those who criticized him for turning boxing into a circus. Some fans even made references to KFC, the famous fast food chain associated with chicken, commenting that his look would be perfect for a new KFC commercial.
“New KFC advert goes hard af.” The user rote.
Others, with a touch of irony, suggested he should have presented himself with a pigeon instead, referencing a previous attempt by Paul to gift a pigeon to Mike Tyson.
These types of publicity stunts, though often mocked, are part of Paul’s strategy to stay in the public eye and attract a young, enthusiastic audience. His ability to blend entertainment and sports has been key to his growth within the world of boxing, though always under the shadow of controversy.
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