Jake Paul found himself at the center of a fresh controversy after launching a public attack on Bad Bunny for headlining the Super Bowl halftime show, only to be swiftly and publicly rebuked by his own brother, Logan Paul.
The dispute unfolded in the build-up to the championship game and quickly escalated into a broader debate about cultural identity, American citizenship, and perceived hypocrisy.
The halftime performance by Bad Bunny, a Puerto Rico-born global music star, divided audiences across the United States.
While some critics argued that his Spanish-language set was not “reflective of U.S. culture,” others praised it as an authentic and overdue representation of the Hispanic and Latino communities that form a significant part of American society.
The show aired during the Super Bowl, the flagship event of the National Football League (NFL), guaranteeing enormous visibility and scrutiny.
Ahead of the game on Sunday, Jake Paul urged fans to boycott the halftime show entirely, framing his call as a protest against major corporations.
Writing on X, Jake said: “Purposefully turning off the halftime show. Let’s rally together and show big corporations they can’t just do whatever they want without consequences (which equals viewership for them).
“You are their benefit. Realize you have power. Turn off this halftime. A fake American citizen performing, who publicly hates America. I cannot support that.”
Those comments immediately drew backlash, not least because both Jake Paul and Logan Paul relocated to Puerto Rico in 2021, publicly citing tax incentives as a motivating factor.
The criticism intensified when Logan Paul chose to distance himself from his brother’s remarks while attending the Super Bowl with his wife, Nina Agdal.
Logan Paul breaks ranks publicly
Reposting Jake Paul‘s comments, Logan Paul made clear that he did not share his brother’s view.
He wrote: “I love my brother but I don’t agree with this. ‘Puerto Ricans are Americans & I’m happy they were given the opportunity to showcase the talent that comes from the island’.”
The response was widely praised by fans, many of whom accused Jake Paul of hypocrisy given his personal and financial ties to Puerto Rico.
Jake Paul currently resides in Dorado, Puerto Rico, in a sprawling 12,000-square-foot mansion reportedly worth around $16 million.
The property is complete with eight bedrooms, 10 bathrooms, a 40-person hot tub, a resort-style pool, and a separate entertainment building.
His lifestyle choices have long contrasted with his criticism of Bad Bunny, who recently released the documentary El Apagon – Aquí Vive Gente, examining gentrification and displacement of local residents caused by wealthy outsiders exploiting tax incentive programs.
The tension is not new. Jake Paul previously criticized Bad Bunny during an appearance on the Philip DeFranco Show in 2022, calling it “hypocritical” that the musician “takes advantage of the tax scheme that he is also publicly attacking.”
Yet Jake Paul has himself proudly worn the Puerto Rican flag at sporting events and displayed it on his boxing shorts during his fight against Anthony Joshua.
A hypocritical stance?
Adding another layer, some fans pointed out that Logan Paul had earlier told Fox News on video that he was not excited for the halftime show, prompting accusations of “damage control.”
One viewer commented: “You screamed ‘NO’ to the camera when you were asked ‘if you were excited for the halftime show’ an hour before.”
The controversy gained further context just a week earlier, when Bad Bunny criticized the Trump administration and US Immigration and Customs Enforcement while accepting the award for Best Música Urbana Album at the Grammys.
During his speech, he said: “We’re not savage, we’re not animals, we’re not aliens. We are humans and we are Americans… The only thing that is more powerful than hate is love.”
As the fallout continues, the episode has highlighted not only a rare public rift between Jake Paul and Logan Paul, but also the cultural tensions exposed within America’s 50 states.
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