The Buffalo Bills open their season against the Baltimore Ravens on Sunday, and while Josh Allen is focused on coverages and blitz packages, his wifeHailee Steinfeld has her own set of play calls.
The actress and singer, who turned plenty of heads in the stands last year, has become a staple of Bills gameday culture. Fans aren’t just looking to see what Allen does on the field – they’re eager to catch Steinfeld’s latest look in the seats.
This week, she pulled back the curtain in her BEAU SOCIETY newsletter, sharing the three rules she swears by whenever she’s dressing for kickoff. From layering tricks to vintage finds, Steinfeld’s style breakdown is equal parts practical and personal.
The Style Playbook: Hailee’s 3 Keys to Gameday Looks
- Layer up like a pro. Steinfeld doesn’t mess around with Buffalo winters. “Warmth is a big priority,” she wrote, pointing to her typical combo: a turtleneck bodysuit, a vintage Bills sweatshirt, jeans, high socks, sneakers, and a beanie. Function comes first, without sacrificing flair.
- Go vintage, go bold. For Steinfeld, nothing beats retro gear. Old-school Bills hats, jackets, and crewnecks are her secret weapons. Once she locks in that statement piece, the rest of the outfit is easy. The vintage wave is more than a trend – it’s become a defining look across NFL stadiums in recent years.
- Wear what feels like you.Her final rule is all about authenticity. “When you’re wearing something you feel good in, you look great,” she explained. For Steinfeld, gameday isn’t about following the crowd – it’s about showing up in something that feels personal.
A sideline star in her own right
While Allen takes charge under center, Steinfeld has carved out her own presence in Buffalo’s gameday culture. Her mix of Hollywood polish and down-to-earth sensibility has made her one of the most talked-about figures in the stands.
And if this season’s first newsletter is any indication, Bills fans can expect plenty of layered, vintage, and confident fits in 2025.
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