While LeBron James contemplates his NBA future, Savannah James is stepping boldly into her own. After a quiet but purposeful hiatus, she’s resurfaced not just with sun-soaked moments in Cannes, but with a focused mission: to inspire, uplift, and build something lasting.
From skincare innovation to a beloved podcast revival, Savannah is proving that power moves can also be deeply personal.
Earlier this year, Savannah launched Reframe Beauty, a luxury skincare brand designed with inclusion and science at its core. The line features three initial products: the Pigment Processor serum, the Compression Complex moisturizer, and the Circadian Cream overnight balm.
Developed through a partnership with Howard University’s Department of Dermatology, the products were clinically tested across all six Fitzpatrick skin types, a rarity in the beauty industry.
She collaborated with Nick Axelrod-Welk, co-founder of Glossier and Necessaire, to create a line that doesn’t just promise results, it delivers with clean formulas, elegant packaging, and a deep respect for all skin tones. Savannah chose not to feature herself in Reframe’s marketing, opting instead to let science and community shine through.
The inspiration? A personal, transformative moment with her daughter, Zhuri. When Zhuri once told her, “I want to be just like you,” Savannah was both moved and shaken. “It scared me half to death,” she admitted in a candid video. That reflection sparked a greater mission: to lead by example-not just as a mother, but as a woman with purpose, integrity, and drive.
Alongside her skincare venture, Savannah is relaunching her hit podcast Everybody’s Crazy, co-hosted with longtime friend April McDaniel. Season 5 kicks off July 29, and fans are ready.
Known for its unfiltered, often hilarious conversations, the call-in show invites guests to share their “crazy” real-life stories, while Savannah and April dive in with honesty and humor.
A purpose-driven evolution
Savannah’s return isn’t about attention, it’s about intention. From launching Reframe to building Let It Break, a women’s wellness initiative she co-founded with April, Savannah is crafting communities rooted in honesty, healing, and connection.
With workshops, accountability groups, and intimate gatherings, she’s creating space for women to grow together, mentally, spiritually, and emotionally.
Her journey is not one of reinvention, but revelation. Savannah has always been a quiet force. Now, she’s choosing to lead out loud, not with perfection, but with purpose. Whether it’s skincare, podcasting, or personal growth, Savannah is inviting everyone to take part in a movement that celebrates authenticity.
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