Los Angeles Lakers forward LeBron James has once again placed himself at the center of the basketball world’s attention.
On Monday, the 40-year-old superstar posted a short video on social media teasing an announcement titled “The Second Decision,” scheduled for October 7 at 12:00. ET.
The cryptic teaser immediately triggered widespread speculation about whether James is preparing to announce his retirement from the NBA.
The title evokes memories of his 2010 television special, “The Decision,” in which James revealed his move from the Cleveland Cavaliers to the Miami Heat.
That broadcast reshaped the modern sports media landscape and defined a pivotal chapter in his career. This new announcement, arriving 15 years later, carries similar anticipation – though this time, fans fear it may signal an ending rather than a beginning.
LeBron nears the end
James enters the 2025-26 NBA season having exercised his $52.6 million player option, committing to a record 23rd professional season.
Despite his age, his production has remained impressive: last season he averaged 24.4 points, 7.8 rebounds, and 8.2 assists, maintaining elite efficiency while leading the Lakers to another postseason appearance.
His longevity has drawn admiration, but his latest comments suggest that retirement may be approaching sooner rather than later.
During the Lakers’ media day, James addressed the uncertainty surrounding his future. “I don’t know when the end is,” he said. “But I know it’s a lot sooner than later.”
His statement reinforced a growing sense that the coming campaign could mark the final phase of one of basketball’s most storied careers. Yet, while the teaser has prompted predictions of a farewell announcement, alternative explanations remain possible.
Industry observers have noted that James has recently collaborated with major media and technology companies, including Amazon, sparking speculation that “The Second Decision” could relate to a commercial partnership or documentary release rather than retirement.
Nonetheless, the tone of the teaser – and its deliberate reference to the 2010 event – has made many believe that the announcement will address his playing future directly.
Reasons why he could retire
James’ approach to this stage of his career appears deliberate. With Luka Doncic emerging as the new focal point of the Lakers’ offense, the veteran forward has reportedly focused on improving his off-ball movement and spacing to complement his younger teammate.
The team also intends to manage his workload more carefully after he logged over 70 games and nearly 35 minutes per contest last season.
In past interviews, James has stated that he will not postpone retirement merely to share the court with his younger son, Bryce James, after realizing his goal of playing alongside Bronny James last year.
Instead, he has emphasized personal readiness and physical capacity as the determining factors for when he will step away.
Whether “The Second Decision” confirms his final season, outlines a farewell tour, or introduces a new chapter in entertainment or business, the moment will carry significant weight.
For more than two decades, LeBron James has influenced basketball both on and off the court – and whatever decision he reveals next is certain to shape his enduring legacy once again.
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